Google Analytics Mobile vs Localytics

Struggling to choose between Google Analytics Mobile and Localytics? Both products offer unique advantages, making it a tough decision.

Google Analytics Mobile is a Business & Commerce solution with tags like mobile, analytics, tracking.

It boasts features such as Real-time data, Customizable dashboards, Alerts and notifications, Audience segmentation, Multi-platform support (iOS, Android, web), Integrates with Google Analytics web, Works offline, Geolocation tracking, Crash reporting, Attribution modeling, Funnel visualization, Cohort analysis and pros including Powerful mobile analytics, Easy to use and navigate, Syncs data with Google Analytics, Free to use, Real-time reporting, Customizable alerts, Offline support, Integrates with Firebase.

On the other hand, Localytics is a Online Services product tagged with mobile, analytics, engagement, push-notifications, inapp-messaging.

Its standout features include Real-time analytics and dashboards, User segmentation and targeting, Push notifications and in-app messaging, A/B testing, App store optimization, Crash reporting and bug fixing, Attribution and deep linking, User profiles and data exports, and it shines with pros like Powerful analytics and segmentation capabilities, Easy to implement and integrate, Helps improve user engagement and retention, Good support for both iOS and Android apps, Provides actionable insights into user behavior.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google Analytics Mobile

Google Analytics Mobile

Google Analytics Mobile is a mobile app that allows users to view real-time analytics for their websites and apps while on the go. It provides key metrics, allows drilling down into reports, and sends alerts about important changes.

Categories:
Business & Commerce Analytics
mobile analytics tracking

Google Analytics Mobile Features

  1. Real-time data
  2. Customizable dashboards
  3. Alerts and notifications
  4. Audience segmentation
  5. Multi-platform support (iOS, Android, web)
  6. Integrates with Google Analytics web
  7. Works offline
  8. Geolocation tracking
  9. Crash reporting
  10. Attribution modeling
  11. Funnel visualization
  12. Cohort analysis

Pricing

  • Free

Pros

Powerful mobile analytics

Easy to use and navigate

Syncs data with Google Analytics

Free to use

Real-time reporting

Customizable alerts

Offline support

Integrates with Firebase

Cons

Can only view Google Analytics data

Limited features compared to web version

Requires setup of Google Analytics account first

Notifications can be disruptive if not managed properly

Localytics

Localytics

Localytics is a mobile app analytics and engagement platform that provides insights into app usage and user behavior. It offers features like push notifications, in-app messaging, app store optimization, and user profiles to help mobile developers better understand and communicate with users.

Categories:
Online Services Analytics
mobile analytics engagement push-notifications inapp-messaging

Localytics Features

  1. Real-time analytics and dashboards
  2. User segmentation and targeting
  3. Push notifications and in-app messaging
  4. A/B testing
  5. App store optimization
  6. Crash reporting and bug fixing
  7. Attribution and deep linking
  8. User profiles and data exports

Pricing

  • Freemium
  • Subscription-Based

Pros

Powerful analytics and segmentation capabilities

Easy to implement and integrate

Helps improve user engagement and retention

Good support for both iOS and Android apps

Provides actionable insights into user behavior

Cons

Can get expensive for larger apps or companies

Setup and initial configuration can be complex

Advanced features may require developer skills

Limited flexibility compared to building in-house analytics