Google Analytics Mobile vs Localytics

Struggling to choose between Google Analytics Mobile and Localytics? Both products offer unique advantages, making it a tough decision.

Google Analytics Mobile is a Business & Commerce solution with tags like mobile, analytics, tracking.

It boasts features such as Real-time data, Customizable dashboards, Alerts and notifications, Audience segmentation, Multi-platform support (iOS, Android, web), Integrates with Google Analytics web, Works offline, Geolocation tracking, Crash reporting, Attribution modeling, Funnel visualization, Cohort analysis and pros including Powerful mobile analytics, Easy to use and navigate, Syncs data with Google Analytics, Free to use, Real-time reporting, Customizable alerts, Offline support, Integrates with Firebase.

On the other hand, Localytics is a Online Services product tagged with mobile, analytics, engagement, push-notifications, inapp-messaging.

Its standout features include Real-time analytics and dashboards, User segmentation and targeting, Push notifications and in-app messaging, A/B testing, App store optimization, Crash reporting and bug fixing, Attribution and deep linking, User profiles and data exports, and it shines with pros like Powerful analytics and segmentation capabilities, Easy to implement and integrate, Helps improve user engagement and retention, Good support for both iOS and Android apps, Provides actionable insights into user behavior.

Feature	Google Analytics Mobile	Localytics
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Google Analytics Mobile

Description: Google Analytics Mobile is a mobile app that allows users to view real-time analytics for their websites and apps while on the go. It provides key metrics, allows drilling down into reports, and sends alerts about important changes.

Localytics

Description: Localytics is a mobile app analytics and engagement platform that provides insights into app usage and user behavior. It offers features like push notifications, in-app messaging, app store optimization, and user profiles to help mobile developers better understand and communicate with users.

Key Features Comparison

Google Analytics Mobile Features

• Real-time data
• Customizable dashboards
• Alerts and notifications
• Audience segmentation
• Multi-platform support (iOS, Android, web)
• Integrates with Google Analytics web
• Works offline
• Geolocation tracking
• Crash reporting
• Attribution modeling
• Funnel visualization
• Cohort analysis

Localytics Features

• Real-time analytics and dashboards
• User segmentation and targeting
• Push notifications and in-app messaging
• A/B testing
• App store optimization
• Crash reporting and bug fixing
• Attribution and deep linking
• User profiles and data exports

Pros & Cons Analysis

Google Analytics Mobile

Pros

• Powerful mobile analytics
• Easy to use and navigate
• Syncs data with Google Analytics
• Free to use
• Real-time reporting
• Customizable alerts
• Offline support
• Integrates with Firebase

Cons

• Can only view Google Analytics data
• Limited features compared to web version
• Requires setup of Google Analytics account first
• Notifications can be disruptive if not managed properly

Localytics

Pros

• Powerful analytics and segmentation capabilities
• Easy to implement and integrate
• Helps improve user engagement and retention
• Good support for both iOS and Android apps
• Provides actionable insights into user behavior

Cons

• Can get expensive for larger apps or companies
• Setup and initial configuration can be complex
• Advanced features may require developer skills
• Limited flexibility compared to building in-house analytics

Pricing Comparison

Google Analytics Mobile

• Free

Localytics

• Freemium
• Subscription-Based