Google Tag Manager vs Piwik PRO Tag Manager

Struggling to choose between Google Tag Manager and Piwik PRO Tag Manager? Both products offer unique advantages, making it a tough decision.

Google Tag Manager is a Online Services solution with tags like tag-management, marketing-analytics, conversion-tracking, web-analytics.

It boasts features such as Tag management system to manage marketing and analytics tags, Easy implementation of tracking codes without coding, Built-in tag templates, Real-time tag preview and debugging, A/B testing, Custom triggers and variables, Cross-domain tracking, Data layer management, User permissions and access controls, Integration with Google Analytics, AdWords, etc. and pros including Simple and intuitive user interface, No need to edit website code, Quick implementation of tags, Centralized tag management, Cross-platform and cross-domain tracking, A/B testing capabilities, Free version available.

On the other hand, Piwik PRO Tag Manager is a Business & Commerce product tagged with tag-manager, analytics, marketing, web-analytics.

Its standout features include Manage tags and deploy them on your website or mobile app without changing code, Visual editor for easy tag implementation, Supports multiple websites and mobile apps, Comprehensive tag library with pre-built integrations, Audit log and version control for tag changes, User permissions and access control, Data privacy and security features, and it shines with pros like Simplifies tag management and deployment, Provides a visual interface for non-technical users, Supports a wide range of tags and integrations, Offers data privacy and security features, Provides version control and audit capabilities.

Feature	Google Tag Manager	Piwik PRO Tag Manager
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Google Tag Manager

Description: Google Tag Manager is a tag management system that allows you to quickly and easily implement tracking codes and pixels. It helps manage tags used for tracking and marketing optimization from one UI without editing code.

Piwik PRO Tag Manager

Description: Piwik PRO Tag Manager is a tag management system that allows you to manage tags and deploy them on your website or mobile app without changing code. It makes tag implementation easy with a visual editor.

Key Features Comparison

Google Tag Manager Features

• Tag management system to manage marketing and analytics tags
• Easy implementation of tracking codes without coding
• Built-in tag templates
• Real-time tag preview and debugging
• A/B testing
• Custom triggers and variables
• Cross-domain tracking
• Data layer management
• User permissions and access controls
• Integration with Google Analytics, AdWords, etc.

Piwik PRO Tag Manager Features

• Manage tags and deploy them on your website or mobile app without changing code
• Visual editor for easy tag implementation
• Supports multiple websites and mobile apps
• Comprehensive tag library with pre-built integrations
• Audit log and version control for tag changes
• User permissions and access control
• Data privacy and security features

Pros & Cons Analysis

Google Tag Manager

Pros

• Simple and intuitive user interface
• No need to edit website code
• Quick implementation of tags
• Centralized tag management
• Cross-platform and cross-domain tracking
• A/B testing capabilities
• Free version available

Cons

• Can get complex for advanced implementations
• Limited custom JavaScript editing in free version
• Requires some technical knowledge
• Not ideal for very small or very large implementations

Piwik PRO Tag Manager

Pros

• Simplifies tag management and deployment
• Provides a visual interface for non-technical users
• Supports a wide range of tags and integrations
• Offers data privacy and security features
• Provides version control and audit capabilities

Cons

• May have a learning curve for users unfamiliar with tag management
• Pricing can be more expensive compared to some other tag management solutions
• Potential integration issues with certain third-party tools

Pricing Comparison

Google Tag Manager

• Free
• Premium

Piwik PRO Tag Manager

• Subscription-Based