Google Tag Manager vs Piwik PRO Tag Manager

Struggling to choose between Google Tag Manager and Piwik PRO Tag Manager? Both products offer unique advantages, making it a tough decision.

Google Tag Manager is a Online Services solution with tags like tag-management, marketing-analytics, conversion-tracking, web-analytics.

It boasts features such as Tag management system to manage marketing and analytics tags, Easy implementation of tracking codes without coding, Built-in tag templates, Real-time tag preview and debugging, A/B testing, Custom triggers and variables, Cross-domain tracking, Data layer management, User permissions and access controls, Integration with Google Analytics, AdWords, etc. and pros including Simple and intuitive user interface, No need to edit website code, Quick implementation of tags, Centralized tag management, Cross-platform and cross-domain tracking, A/B testing capabilities, Free version available.

On the other hand, Piwik PRO Tag Manager is a Business & Commerce product tagged with tag-manager, analytics, marketing, web-analytics.

Its standout features include Manage tags and deploy them on your website or mobile app without changing code, Visual editor for easy tag implementation, Supports multiple websites and mobile apps, Comprehensive tag library with pre-built integrations, Audit log and version control for tag changes, User permissions and access control, Data privacy and security features, and it shines with pros like Simplifies tag management and deployment, Provides a visual interface for non-technical users, Supports a wide range of tags and integrations, Offers data privacy and security features, Provides version control and audit capabilities.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google Tag Manager

Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily implement tracking codes and pixels. It helps manage tags used for tracking and marketing optimization from one UI without editing code.

Categories:
tag-management marketing-analytics conversion-tracking web-analytics

Google Tag Manager Features

  1. Tag management system to manage marketing and analytics tags
  2. Easy implementation of tracking codes without coding
  3. Built-in tag templates
  4. Real-time tag preview and debugging
  5. A/B testing
  6. Custom triggers and variables
  7. Cross-domain tracking
  8. Data layer management
  9. User permissions and access controls
  10. Integration with Google Analytics, AdWords, etc.

Pricing

  • Free
  • Premium

Pros

Simple and intuitive user interface

No need to edit website code

Quick implementation of tags

Centralized tag management

Cross-platform and cross-domain tracking

A/B testing capabilities

Free version available

Cons

Can get complex for advanced implementations

Limited custom JavaScript editing in free version

Requires some technical knowledge

Not ideal for very small or very large implementations


Piwik PRO Tag Manager

Piwik PRO Tag Manager

Piwik PRO Tag Manager is a tag management system that allows you to manage tags and deploy them on your website or mobile app without changing code. It makes tag implementation easy with a visual editor.

Categories:
tag-manager analytics marketing web-analytics

Piwik PRO Tag Manager Features

  1. Manage tags and deploy them on your website or mobile app without changing code
  2. Visual editor for easy tag implementation
  3. Supports multiple websites and mobile apps
  4. Comprehensive tag library with pre-built integrations
  5. Audit log and version control for tag changes
  6. User permissions and access control
  7. Data privacy and security features

Pricing

  • Subscription-Based

Pros

Simplifies tag management and deployment

Provides a visual interface for non-technical users

Supports a wide range of tags and integrations

Offers data privacy and security features

Provides version control and audit capabilities

Cons

May have a learning curve for users unfamiliar with tag management

Pricing can be more expensive compared to some other tag management solutions

Potential integration issues with certain third-party tools