Influence.co vs Buzzsumo

Struggling to choose between Influence.co and Buzzsumo? Both products offer unique advantages, making it a tough decision.

Influence.co is a Social & Communications solution with tags like influencer-marketing, analytics, social-media.

It boasts features such as Social media analytics, Influencer tracking, Audience insights, Campaign optimization and pros including In-depth analytics, Easy to use interface, Affordable pricing, Good customer support.

On the other hand, Buzzsumo is a Online Services product tagged with content-marketing, social-media-analytics, performance-tracking.

Its standout features include Content discovery, Competitor analysis, Influencer identification, Backlink analysis, Alerts and monitoring, and it shines with pros like Helps find high-performing content, Provides competitor benchmarking, Identifies key online influencers, Tracks link building opportunities, Sends alerts on relevant content.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Influence.co

Influence.co

Influence.co is a social media analytics platform that allows users to track the performance of their social media campaigns, measure influencer engagement, understand their audience, and optimize their strategy.

Categories:
influencer-marketing analytics social-media

Influence.co Features

  1. Social media analytics
  2. Influencer tracking
  3. Audience insights
  4. Campaign optimization

Pricing

  • Freemium
  • Subscription-Based

Pros

In-depth analytics

Easy to use interface

Affordable pricing

Good customer support

Cons

Limited integrations

Missing some advanced features

Slow report generation


Buzzsumo

Buzzsumo

BuzzSumo is a content marketing and social media analytics tool that allows users to analyze the performance of content across social networks. It provides insights into which content performs best, who is sharing content, and what topics resonate with target audiences.

Categories:
content-marketing social-media-analytics performance-tracking

Buzzsumo Features

  1. Content discovery
  2. Competitor analysis
  3. Influencer identification
  4. Backlink analysis
  5. Alerts and monitoring

Pricing

  • Freemium
  • Subscription-Based

Pros

Helps find high-performing content

Provides competitor benchmarking

Identifies key online influencers

Tracks link building opportunities

Sends alerts on relevant content

Cons

Expensive for solo users

Limited social media integration

No image analysis

Steep learning curve