
Description: Iterable is an cross-channel marketing automation platform that allows companies to create personalized campaigns across email, mobile push, SMS, web push, and more. It specializes in leveraging data to segment audiences and deliver timely, targeted messages designed to drive user engagement and conversion.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Agillic is a customer marketing platform designed to help B2C companies provide personalized omnichannel experiences. It allows marketers to create automated campaigns, offers, and content across channels.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API