What is Iterable?
Iterable is a cross-channel marketing automation platform designed to help companies create and optimize personalized messaging campaigns across channels like email, mobile push notifications, SMS, web push notifications, and more. Its key capabilities and benefits include:
- Advanced segmentation and targeting - Iterable allows you to leverage first, second, and third-party data to define granular user segments and target campaigns accordingly.
- Omnichannel messaging - Deliver campaigns seamlessly across email, push notifications, in-app messages, web push, SMS, and more from a single platform.
- AI-powered recommendations - Iterable's AI capabilities provide recommendations on messaging timing, frequency, channels to use, and other optimizations to improve campaign performance.
- Full-cycle campaign building - Create campaigns through a visual workflow builder, from importing contacts to sending messages to analyzing results.
- Enterprise scale - Iterable is built to support customer databases with hundreds of millions of users and can handle peak loads of thousands of messages per second.
- Strong analytics - Track and report on key campaign metrics like deliverability, opens, clicks, conversions, and revenue generation.
- Integrations - Iterable seamlessly integrates with leading marketing and commerce stacks through APIs and connectors.
Some major customers using Iterable include Zillow, DoorDash, Calm and Dropbox. Overall, it's aimed at consumer-facing enterprises looking to level up their 1:1 cross-channel marketing.