Iterable
Iterable is an cross-channel marketing automation platform that allows companies to create personalized campaigns across email, mobile push, SMS, web push, and more. It specializes in leveraging data to segment audiences and deliver timely, targeted messages designed to drive use
marketing
automation
personalization
segmentation
crosschannel
email
mobile
push-notifications
sms
web-push
Iterable: Cross-Channel Marketing Automation Platform
Iterable is an cross-channel marketing automation platform that allows companies to create personalized campaigns across email, mobile push, SMS, web push, and more. It specializes in leveraging data to segment audiences and deliver timely, targeted messages designed to drive user engagement and conversion.
What is Iterable?
Iterable is a cross-channel marketing automation platform designed to help companies create and optimize personalized messaging campaigns across channels like email, mobile push notifications, SMS, web push notifications, and more. Its key capabilities and benefits include:
- Advanced segmentation and targeting - Iterable allows you to leverage first, second, and third-party data to define granular user segments and target campaigns accordingly.
- Omnichannel messaging - Deliver campaigns seamlessly across email, push notifications, in-app messages, web push, SMS, and more from a single platform.
- AI-powered recommendations - Iterable's AI capabilities provide recommendations on messaging timing, frequency, channels to use, and other optimizations to improve campaign performance.
- Full-cycle campaign building - Create campaigns through a visual workflow builder, from importing contacts to sending messages to analyzing results.
- Enterprise scale - Iterable is built to support customer databases with hundreds of millions of users and can handle peak loads of thousands of messages per second.
- Strong analytics - Track and report on key campaign metrics like deliverability, opens, clicks, conversions, and revenue generation.
- Integrations - Iterable seamlessly integrates with leading marketing and commerce stacks through APIs and connectors.
Some major customers using Iterable include Zillow, DoorDash, Calm and Dropbox. Overall, it's aimed at consumer-facing enterprises looking to level up their 1:1 cross-channel marketing.
Iterable Features
Features
- Cross-channel marketing automation
- Segmentation and personalization
- A/B testing
- Workflow automation
- Predictive modeling and machine learning
- Real-time user data and behavioral analytics
- Integration with CRM, email, and other martech tools
Pricing
- Subscription-Based
Pros
Powerful segmentation and personalization capabilities
Easy to create automated campaigns across channels
Flexible and customizable
Real-time user analytics and reporting
Robust A/B testing features
Scales well for enterprise usage
Cons
Steep learning curve
Setup and implementation can be complex
Requires technical resources for advanced configuration
Limited native analytics and reporting
Can be expensive for mid-market companies
Official Links
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