
Description: Blueshift Platform is a customer data platform (CDP) that helps companies collect, unify, and activate customer data. It provides insights to personalize customer experiences across marketing, sales, and service channels.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: Iterable is an cross-channel marketing automation platform that allows companies to create personalized campaigns across email, mobile push, SMS, web push, and more. It specializes in leveraging data to segment audiences and deliver timely, targeted messages designed to drive user engagement and conversion.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API