What is Blueshift Platform?

Blueshift Platform is a leading customer data platform (CDP) that helps companies collect, unify, and activate customer data to power personalized customer experiences across marketing, sales, and service channels. Key capabilities include:

• Data collection and unification from multiple sources like websites, mobile apps, CRM, email, and offline data.
• Segmentation and predictive modeling to define audiences.
• Omnichannel activation across email, website, mobile push, in-app messages, call centers, and more.
• Real-time analytics and attribution to optimize campaigns for increased ROI.
• Pre-built integrations with marketing platforms like Adobe, Salesforce, Snowflake, and more to accelerate time-to-value.
• High security and privacy architecture designed for global enterprises.
• Blueprint workflows and strategic services to ensure customer success.
• Ideal for B2C and B2B companies who want to centralize data to drive personalized marketing at scale.

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