Pardot icon

Pardot

Pardot is a B2B marketing automation software that helps companies generate more leads, close more deals, and maximize return on investment. It provides lead scoring, lead nurturing, email marketing, landing page creation, analytics, and more.

What is Pardot?

Pardot is a leading B2B marketing automation software owned by Salesforce that is designed to help companies generate more high-quality leads, nurture those leads to drive conversions, close more deals faster, and maximize marketing return on investment.

Key features of Pardot include:

  • Lead scoring and grading to identify sales-ready prospects
  • Dynamic lead nurturing via email, mobile messaging, and individualized content to engage prospects
  • Landing page and form creation to generate and capture more leads
  • CRM sync and sales enablement to accelerate deals
  • Advanced analytics and reporting to optimize campaigns
  • Account-based marketing and targeting tools for relevant personalization
  • Ease of use with an intuitive drag-and-drop interface

Pardot allows marketing and sales teams to work cohesively to align the entire lead lifecycle. It can be easily customized to fit each company's sales process and scale to accommodate organizations of any size or industry. With its robust functionality, Pardot enables marketers to maximize marketing ROI and efficiency.

The Best Pardot Alternatives

Top Apps like Pardot

HubSpot

HubSpot is an all-in-one inbound marketing, sales, and customer service software. Features of HubSpot include:Blogging and content creation tools to create blog posts, ebooks, and other content that attracts and converts visitorsSEO tools like meta tag editors, sitemap generators, and automatic optimization for search enginesLanding page builder to quickly...

User.com

User.com is a leading user research and usability testing platform used by product teams across various industries. It aims to help teams validate product ideas faster by connecting them with target users for quick yet insightful feedback.Some key capabilities and benefits of User.com include:Access to network...

Audienceful

Audienceful is a complete social media campaign management solution designed to help brands, agencies, publishers, and small businesses get the most out of their social efforts. The platform includes powerful tools for campaign planning, creative and audience management, cross-channel execution, performance reporting, and optimization.Key features and capabilities of Audienceful...

OptKit

OptKit is an open-source Python library that provides a toolkit for optimization algorithms targeting machine learning and deep learning models. It aims to make it easier for developers and researchers to test different optimization techniques when training neural networks.OptKit includes Python implementations of several popular optimization methods such as...

Agillic

Agillic is a SaaS customer marketing platform designed specifically for the needs of retail, ecommerce, finance, travel, manufacturing, and other B2C companies. It enables marketers to orchestrate personalized omnichannel experiences across key touchpoints along the customer journey.With drag and drop workflows, marketers can quickly set up individualized campaigns...

ActiveDEMAND

ActiveDEMAND is a robust marketing automation and lead management platform designed specifically for B2B companies. It provides a variety of features to help marketers target the right leads, nurture them through the sales funnel and analyze marketing performance.Key features of ActiveDEMAND include:Lead scoring and qualification based on...

Rise Interactive

Rise Interactive is a leading marketing technology company that provides omnichannel marketing solutions to drive customer acquisition, conversion, and retention. Founded in 2011 and headquartered in Chicago, Rise uses a data-driven approach and cross-channel capabilities to develop integrated strategies that span the entire customer journey.Through their Converge platform, Rise offers...

Marketinly

Marketinly is a user-friendly yet powerful marketing automation platform built for small to medium businesses. It makes it easy to set up and automate multi-channel marketing campaigns, saving time and effort compared to managing campaigns manually.With Marketinly, you can:Design email newsletters and autoresponder sequences with a drag-and-drop editorCreate...

Vibetrace

Vibetrace is a powerful web analytics platform used by digital marketers and website owners to understand how users interact with their websites. It provides insightful reports on various metrics like:Page viewsBounce ratesConversion ratesTop landing/exit pagesTraffic sourcesUser engagement metricsCustom events trackingVibetrace uses state-of-the-art technology to track every user action...

Eloqua

Eloqua is a comprehensive marketing automation platform designed for B2B companies. It provides tools to:Centralize customer data from multiple sources like CRM systems and websitesScore and qualify leads based on profile attributes and behaviorsDesign targeted email campaigns with dynamic content and send them at optimal timesCreate customized landing...

LeadFox

LeadFox is a software designed specifically for lead generation. It helps businesses of all sizes to identify, qualify, and capture leads more efficiently. Some of the key features of LeadFox include:Lead database - Build a database of leads from multiple sources including inbound leads, website visitors, webinar signups, trade...

FirstHive

FirstHive is a cloud-based project management and work collaboration tool designed for agile teams. It provides a variety of features to help organize work, plan projects, and collaborate with team members.Key features of FirstHive include:Kanban boards for visualizing work and workflowsInteractive Gantt charts for project scheduling and planningTask...

Orbtr

Orbtr is an innovative browser-based visual collaboration platform for teams. It serves as an infinite canvas where multiple people can simultaneously create, edit, and share visual content in real time. Ideal for diagrams, graphs, illustrations, UI/UX designs, and more.Key features of Orbtr include:Infinite canvas with zoom/pan...

Ortto

Ortto is a cloud-based task and project management software designed for agile teams. It provides a variety of features to help teams collaborate, organize work, and get things done:- Interactive task boards and lists with drag-and-drop functionality to visualize work and move tasks through statuses- Robust task management with...

SalesWings

SalesWings is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to optimize their sales processes. Key features include:Contact Management - Organize all customer and prospect details like emails, phone numbers, addresses, notes and custom fields in one central location accessible to the entire sales...

EngageBay

EngageBay is an integrated customer engagement and marketing automation software designed for small businesses. It consolidates multiple tools like CRM, email marketing, landing pages, forms, chatbots, and helpdesk into one easy-to-use platform.Key features of EngageBay include:Contact Management - Store all customer and prospect information in one centralized CRM...

Zeta Interactive

Zeta Interactive is a leading marketing technology company that provides solutions to help brands acquire, retain, and grow customer relationships. Founded in 2007, Zeta has grown to serve over 500 clients in various industries like retail, publishing, travel, telecom, and more.Zeta's integrated marketing platform brings together data management, identity resolution, predictive...

EGo Connect

eGo Connect is a comprehensive, HIPAA-compliant practice management solution designed specifically for behavioral health and human services organizations. It is an all-in-one cloud-based software that helps you manage your practice efficiently and effectively.Key features of eGo Connect include:Scheduling and calendar management with drag-and-drop functionalityCustomizable intake forms and progress...

Bounce Help

Bounce Help is a cloud-based customer service and support software designed for small and medium-sized businesses. It brings together multiple channels like live chat, email, knowledge base, and help desk ticketing into one platform to help companies offer exceptional customer experiences.Some of the key features of Bounce Help include...

Iterable

Iterable is a cross-channel marketing automation platform designed to help companies create and optimize personalized messaging campaigns across channels like email, mobile push notifications, SMS, web push notifications, and more. Its key capabilities and benefits include:Advanced segmentation and targeting - Iterable allows you to leverage first, second, and third-party...