Zeta Interactive
Zeta Interactive is a marketing technology company that offers solutions for customer acquisition, retention, and growth. Their platform integrates data management, identity resolution, predictive analytics, and omnichannel activation to help brands engage customers across channe
marketing
analytics
omnichannel
customer-engagement
Zeta Interactive: Customer Acquisition & Retention Solutions
Marketing technology company offering solutions for customer acquisition, retention, and growth through data management, identity resolution, predictive analytics, and omnichannel activation.
What is Zeta Interactive?
Zeta Interactive is a leading marketing technology company that provides solutions to help brands acquire, retain, and grow customer relationships. Founded in 2007, Zeta has grown to serve over 500 clients in various industries like retail, publishing, travel, telecom, and more.
Zeta's integrated marketing platform brings together data management, identity resolution, predictive analytics, and omnichannel activation into a single platform. This allows brands to create unified customer profiles by resolving identities across channels and gaining a single view of the customer.
Key capabilities of Zeta's platform include:
- Data management - Collect, organize, and connect offline and online data from multiple sources to create a persistent customer database.
- Identity resolution - Resolve anonymous website visitors to known profiles by stitching cookies, logins, and other identifiers to reduce duplication.
- Analytics - Apply machine learning and AI to uncover behavioral insights, predict lifetime value, churn risk, next best actions, and more.
- Omnichannel activation - Orchestrate personalized messaging across email, web, mobile push, direct mail, call centers, and more.
Zeta serves brands in retail, publishing, travel, telecom, financial services, and other verticals. With its integrated approach combining data, analytics, and activation, Zeta helps brands deliver consistent, relevant experiences to build customer loyalty and drive growth.
Zeta Interactive Features
Features
- Data management platform
- Predictive analytics and modeling
- Omnichannel marketing
- Personalization
- Identity resolution
- Real-time data activation
Pricing
- Subscription-Based
Pros
Powerful analytics and segmentation capabilities
Omnichannel activation
Robust identity management
Real-time data processing
Integrates with many data sources and channels
Cons
Complex platform with steep learning curve
Requires large volumes of customer data
Expensive compared to some competitors
Official Links
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