Eloqua icon

Eloqua

Eloqua is a marketing automation software that helps companies manage customer data, automate marketing campaigns, and measure campaign performance. It provides tools for lead scoring, email marketing, landing page creation, and sales team integration.

What is Eloqua?

Eloqua is a comprehensive marketing automation platform designed for B2B companies. It provides tools to:

  • Centralize customer data from multiple sources like CRM systems and websites
  • Score and qualify leads based on profile attributes and behaviors
  • Design targeted email campaigns with dynamic content and send them at optimal times
  • Create customized landing pages and track visitor engagement
  • Distribute leads to sales teams and monitor deal progression
  • Analyze campaign metrics to optimize performance and ROI

Key benefits of Eloqua include lead nurturing tools to automatically guide prospects through sales funnel, advanced segmentation to personalize messaging, and easy integration with other systems via APIs. Since Oracle acquired Eloqua in 2012, it has focused more on larger enterprises but supports companies of all sizes.

The Best Eloqua Alternatives

Top Apps like Eloqua

User.com

User.com is a leading user research and usability testing platform used by product teams across various industries. It aims to help teams validate product ideas faster by connecting them with target users for quick yet insightful feedback.Some key capabilities and benefits of User.com include:Access to network...

DANAConnect

DANAConnect is a innovative software platform created specifically to enable seamless integration between digital banking platforms and external financial applications. It serves as a bridge that allows banks to quickly onboard third-party financial services directly into their mobile applications.The key value proposition of DANAConnect is that it drives increased...

Audienceful

Audienceful is a complete social media campaign management solution designed to help brands, agencies, publishers, and small businesses get the most out of their social efforts. The platform includes powerful tools for campaign planning, creative and audience management, cross-channel execution, performance reporting, and optimization.Key features and capabilities of Audienceful...

OptKit

OptKit is an open-source Python library that provides a toolkit for optimization algorithms targeting machine learning and deep learning models. It aims to make it easier for developers and researchers to test different optimization techniques when training neural networks.OptKit includes Python implementations of several popular optimization methods such as...

Pardot

Pardot is a leading B2B marketing automation software owned by Salesforce that is designed to help companies generate more high-quality leads, nurture those leads to drive conversions, close more deals faster, and maximize marketing return on investment.Key features of Pardot include:Lead scoring and grading to identify sales-ready...

Rise Interactive

Rise Interactive is a leading marketing technology company that provides omnichannel marketing solutions to drive customer acquisition, conversion, and retention. Founded in 2011 and headquartered in Chicago, Rise uses a data-driven approach and cross-channel capabilities to develop integrated strategies that span the entire customer journey.Through their Converge platform, Rise offers...

BlabberJax

BlabberJax is a free, open-source video conferencing application similar to Skype or Zoom. It offers high-definition video calling with up to 100 participants as well as screen sharing and chat functionality.Some key features of BlabberJax include:Free unlimited video calls with up to 100 participantsHD video and audio qualityScreen sharing to...

Smoove

Smoove is a digital audio workstation (DAW) designed specifically for music composition, songwriting, recording, editing and mixing. As a DAW, Smoove provides users with a wide range of tools to manipulate and arrange audio clips and MIDI information in a project timeline to produce complete pieces of music.The software...

Orbtr

Orbtr is an innovative browser-based visual collaboration platform for teams. It serves as an infinite canvas where multiple people can simultaneously create, edit, and share visual content in real time. Ideal for diagrams, graphs, illustrations, UI/UX designs, and more.Key features of Orbtr include:Infinite canvas with zoom/pan...

Ortto

Ortto is a cloud-based task and project management software designed for agile teams. It provides a variety of features to help teams collaborate, organize work, and get things done:- Interactive task boards and lists with drag-and-drop functionality to visualize work and move tasks through statuses- Robust task management with...

Skycloud

Skycloud is a popular cloud storage and file sharing service launched in 2019. It allows users to store, access, and share files online through desktop, mobile, and web apps. Some key features of Skycloud include:Secure and reliable cloud storage for photos, videos, documents, and other filesFile synchronization across devices to...

SalesWings

SalesWings is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to optimize their sales processes. Key features include:Contact Management - Organize all customer and prospect details like emails, phone numbers, addresses, notes and custom fields in one central location accessible to the entire sales...

Zeta Interactive

Zeta Interactive is a leading marketing technology company that provides solutions to help brands acquire, retain, and grow customer relationships. Founded in 2007, Zeta has grown to serve over 500 clients in various industries like retail, publishing, travel, telecom, and more.Zeta's integrated marketing platform brings together data management, identity resolution, predictive...