What is ActiveDEMAND?
ActiveDEMAND is a robust marketing automation and lead management platform designed specifically for B2B companies. It provides a variety of features to help marketers target the right leads, nurture them through the sales funnel and analyze marketing performance.
Key features of ActiveDEMAND include:
- Lead scoring and qualification based on demographic, firmographic, and behavioral data to identify sales-ready leads
- Engagement scoring to track prospect interaction and determine readiness to buy
- Customizable lead nurturing workflows with emails, landing pages and forms to educate prospects over time
- Real-time sales alerts to notify reps when a lead reaches threshold to be contacted
- CRM and MAP integrations to sync data across systems
- Robust reporting on lead status, campaign metrics, and sales pipeline contribution
- IP tracking, geo-location targeting and progressive profiling to deliver personalized content
- Email automation for sending triggered emails or drip campaigns
- Landing page and form builder to quickly create personalized web pages
- Event website and registration management capabilities
Overall, ActiveDEMAND combines lead management, lead nurturing, analytics and automation in a single intuitive platform designed for B2B marketing and sales teams looking to scale pipeline growth and improve productivity.