ActiveDEMAND

ActiveDEMAND: Marketing Automation & Lead Management Software

ActiveDEMAND is a marketing automation and lead management software designed for B2B companies. It allows creating targeted campaigns, scoring leads, nurturing prospects, tracking campaign performance, and automating repetitive marketing tasks.

What is ActiveDEMAND?

ActiveDEMAND is a robust marketing automation and lead management platform designed specifically for B2B companies. It provides a variety of features to help marketers target the right leads, nurture them through the sales funnel and analyze marketing performance.

Key features of ActiveDEMAND include:

• Lead scoring and qualification based on demographic, firmographic, and behavioral data to identify sales-ready leads
• Engagement scoring to track prospect interaction and determine readiness to buy
• Customizable lead nurturing workflows with emails, landing pages and forms to educate prospects over time
• Real-time sales alerts to notify reps when a lead reaches threshold to be contacted
• CRM and MAP integrations to sync data across systems
• Robust reporting on lead status, campaign metrics, and sales pipeline contribution
• IP tracking, geo-location targeting and progressive profiling to deliver personalized content
• Email automation for sending triggered emails or drip campaigns
• Landing page and form builder to quickly create personalized web pages
• Event website and registration management capabilities

Overall, ActiveDEMAND combines lead management, lead nurturing, analytics and automation in a single intuitive platform designed for B2B marketing and sales teams looking to scale pipeline growth and improve productivity.

ActiveDEMAND Features

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