What is SharpSpring?
SharpSpring is a cloud-based marketing automation and CRM platform designed for small and medium businesses. It provides a variety of features to help companies with their marketing efforts, sales processes, and customer management.
For marketing, SharpSpring offers robust email marketing capabilities with drag-and-drop email builders, templates, A/B testing, and detailed analytics. It has landing page and form builders to capture leads, as well as tools to manage social media publishing and monitoring. Users can create automated workflows and campaigns to nurture prospects and move them through the sales funnel.
The CRM features provide the tools to manage contacts and accounts to utilize the data for personalized messaging. Sales teams can track tasks and appointments, create quotes and invoices, and view insightful reports on sales performance and customer retention.
Everything is centralized in the cloud-based platform that teams can access from anywhere. The software aims to provide enterprise-level functionality while remaining easy-to-use and affordable for SMBs. Customers can get up and running quickly without a complex implementation process.
Key capabilities include: email marketing automation, landing pages and forms, CRM, workflows and campaigns, contact and account management, quotes and invoicing, analytics and reporting. Ideal for small marketing teams with growing lead volumes that need better data organization for precise targeting and messaging.