Urban Airship vs Iterable

Struggling to choose between Urban Airship and Iterable? Both products offer unique advantages, making it a tough decision.

Urban Airship is a Social & Communications solution with tags like engagement, messaging, mobile, push-notifications.

It boasts features such as Push notifications, In-app messaging, Email and SMS delivery, Location-based messaging, A/B testing, Analytics and reporting, Audience segmentation, Integration with CRM systems, Multi-channel messaging and pros including Easy to implement and use, Scalable to large user bases, Flexible delivery options, Robust analytics and segmentation, Well-designed user interface, Good customer support.

On the other hand, Iterable is a Business & Commerce product tagged with marketing, automation, personalization, segmentation, crosschannel, email, mobile, push-notifications, sms, web-push.

Its standout features include Cross-channel marketing automation, Segmentation and personalization, A/B testing, Workflow automation, Predictive modeling and machine learning, Real-time user data and behavioral analytics, Integration with CRM, email, and other martech tools, and it shines with pros like Powerful segmentation and personalization capabilities, Easy to create automated campaigns across channels, Flexible and customizable, Real-time user analytics and reporting, Robust A/B testing features, Scales well for enterprise usage.

Feature	Urban Airship	Iterable
Overall Score	N/A	N/A
Primary Category	Social & Communications	Business & Commerce

Product Overview

Urban Airship

Description: Urban Airship is a cross-channel customer engagement platform that enables push notifications, in-app messages, email, SMS, and more. It helps companies engage with customers on any device or channel.

Iterable

Description: Iterable is an cross-channel marketing automation platform that allows companies to create personalized campaigns across email, mobile push, SMS, web push, and more. It specializes in leveraging data to segment audiences and deliver timely, targeted messages designed to drive user engagement and conversion.

Key Features Comparison

Urban Airship Features

• Push notifications
• In-app messaging
• Email and SMS delivery
• Location-based messaging
• A/B testing
• Analytics and reporting
• Audience segmentation
• Integration with CRM systems
• Multi-channel messaging

Iterable Features

• Cross-channel marketing automation
• Segmentation and personalization
• A/B testing
• Workflow automation
• Predictive modeling and machine learning
• Real-time user data and behavioral analytics
• Integration with CRM, email, and other martech tools

Pros & Cons Analysis

Urban Airship

Pros

• Easy to implement and use
• Scalable to large user bases
• Flexible delivery options
• Robust analytics and segmentation
• Well-designed user interface
• Good customer support

Cons

• Can get expensive for high volume usage
• Setup and initial configuration can be complex
• Advanced features may require developer skills
• May need additional systems for full marketing stack

Iterable

Pros

• Powerful segmentation and personalization capabilities
• Easy to create automated campaigns across channels
• Flexible and customizable
• Real-time user analytics and reporting
• Robust A/B testing features
• Scales well for enterprise usage

Cons

• Steep learning curve
• Setup and implementation can be complex
• Requires technical resources for advanced configuration
• Limited native analytics and reporting
• Can be expensive for mid-market companies

Pricing Comparison

Urban Airship

• Freemium
• Subscription-Based

Iterable

• Subscription-Based