Living Social vs Groupon

Struggling to choose between Living Social and Groupon? Both products offer unique advantages, making it a tough decision.

Living Social is a Online Services solution with tags like deals, discounts, vouchers, local, national, gift-certificates.

It boasts features such as Offers discounted gift certificates for local businesses, Users can buy and share deal vouchers with friends, Discounts on activities, events, getaways in major US cities and pros including Good way to discover new local businesses, Can get significant discounts on fun activities and events, Social aspect of sharing deals with friends.

On the other hand, Groupon is a Business & Commerce product tagged with discounts, deals, coupons, marketplace, ecommerce.

Its standout features include Local deals and discounts, Ability to browse and purchase deals, Personalized recommendations based on location and interests, Mobile app for on-the-go access, Ability to share deals with friends, Merchant tools for creating and managing deals, and it shines with pros like Significant discounts on a wide range of products and services, Convenience of browsing and purchasing deals from a single platform, Ability to discover new local businesses and experiences, Potential for businesses to attract new customers through Groupon deals.

Feature	Living Social	Groupon
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

Living Social

Description: Living Social is a deals website that offers discounted gift certificates usable at local or national companies. Users can buy vouchers for deals and share deals with friends. Living Social commonly offers discounts on activities, events, getaways and more in major cities across the US.

Groupon

Description: Groupon is an e-commerce marketplace that allows users to get discounts and deals on activities, travel, goods and services in their area. Consumers can browse and purchase Groupon deals which enable them to enjoy experiences at a significant discount.

Key Features Comparison

Living Social Features

• Offers discounted gift certificates for local businesses
• Users can buy and share deal vouchers with friends
• Discounts on activities, events, getaways in major US cities

Groupon Features

• Local deals and discounts
• Ability to browse and purchase deals
• Personalized recommendations based on location and interests
• Mobile app for on-the-go access
• Ability to share deals with friends
• Merchant tools for creating and managing deals

Pros & Cons Analysis

Living Social

Pros

• Good way to discover new local businesses
• Can get significant discounts on fun activities and events
• Social aspect of sharing deals with friends

Cons

• Deals may expire before you get to use them
• Restricted to certain geographical areas
• Requires planning in advance to take advantage of deals

Groupon

Pros

• Significant discounts on a wide range of products and services
• Convenience of browsing and purchasing deals from a single platform
• Ability to discover new local businesses and experiences
• Potential for businesses to attract new customers through Groupon deals

Cons

• Deals may have limited availability or time constraints
• Potential for businesses to offer poor quality products or services
• Concerns about the sustainability of the Groupon business model
• Potential for customer complaints and disputes

Pricing Comparison

Living Social

• Freemium
• Subscription-Based

Groupon

• Freemium
• Pay-As-You-Go