Groupon
Groupon is an e-commerce marketplace that allows users to get discounts and deals on activities, travel, goods and services in their area. Consumers can browse and purchase Groupon deals which enable them to enjoy experiences at a significant discount.
discounts
deals
coupons
marketplace
ecommerce
Groupon: Discount Marketplace for Deals
Discover exclusive discounts on activities, travel, goods and services in your area with Groupon's e-commerce marketplace.
What is Groupon?
Groupon is an e-commerce marketplace founded in 2008 that specializes in connecting subscribers with local merchants by offering activities, travel, goods and services at a steep discount. The company operates via a deal-of-the-day business model where registered users can purchase Groupon voucher deals for fun local experiences and products.
Groupon works by partnering with local businesses which are looking to acquire new customers. These businesses offer deals through Groupon that the company then markets to its large base of subscribed users. By offering exciting deals on enjoyable local activities and services, Groupon drives new customer traffic and business to local companies. Consumers who purchase Groupon deals enjoy experiences like dining, recreation, spa treatments and more at significant savings, thereby incentivizing purchases.
In addition to daily deals and vouchers for local businesses, Groupon also curates personalized deals for users based on their location and purchase history. It also provides a Groupon Goods ecommerce marketplace where users can purchase discounted merchandise. As of 2020, Groupon had well over 40 million active customers in 15 countries using its web and mobile platforms to discover and redeem outstanding local deals.
Groupon Features
Features
- Local deals and discounts
- Ability to browse and purchase deals
- Personalized recommendations based on location and interests
- Mobile app for on-the-go access
- Ability to share deals with friends
- Merchant tools for creating and managing deals
Pricing
- Freemium
- Pay-As-You-Go
Pros
Significant discounts on a wide range of products and services
Convenience of browsing and purchasing deals from a single platform
Ability to discover new local businesses and experiences
Potential for businesses to attract new customers through Groupon deals
Cons
Deals may have limited availability or time constraints
Potential for businesses to offer poor quality products or services
Concerns about the sustainability of the Groupon business model
Potential for customer complaints and disputes
Official Links
The Best Groupon Alternatives
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