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Snapdeal

Snapdeal is an Indian e-commerce company based in New Delhi. It offers an online marketplace for buyers and sellers, mainly catering to the Indian market. Snapdeal sells products across diverse categories like fashion, home & kitchen, beauty & health, books & media, etc.

What is Snapdeal?

Snapdeal is an Indian e-commerce marketplace offering an online platform for buyers and sellers. Founded in 2010 by Kunal Bahl and Rohit Bansal, Snapdeal serves as a platform to connect regional, small and medium enterprises as well as consumers on a single platform. As of 2022, the company has more than 5 lakh sellers and over 50 million products listed across 800+ categories.

Headquartered in New Delhi, Snapdeal brings the deep assortment of products like fashion, home & kitchen, beauty & health, books & media, etc. on its marketplace. It is focused mainly on value-conscious online shoppers in India. The company has partnered with several logistics providers and offers various payment options as well as easy returns & refunds policy to ensure a convenient shopping experience for its users.

Over the years, Snapdeal has introduced innovations like mobile apps, vernacular interfaces as well as personalized search, recommendations & pricing features. It employs advanced analytics & AI to curate the selection of products for each user. Snapdeal faces competition from other e-commerce majors like Amazon, Flipkart in India but continues to hold its own with a focus on value-for-money products.

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