Skip to content

Macrium Reflect vs SHIFT72

Professional comparison and analysis to help you choose the right software solution for your needs.

Macrium Reflect icon
Macrium Reflect
SHIFT72 icon
SHIFT72

Macrium Reflect vs SHIFT72: The Verdict

⚡ Summary:

Macrium Reflect: Macrium Reflect is a disk imaging and cloning software for Windows. It allows users to create full backups of their system and restore from those images when needed. Useful for disaster recovery and migrating to new hardware.

SHIFT72: SHIFT72 is a digital asset management and brand management software that allows companies to manage, distribute, and track their digital media assets. It has features like automated uploading and tagging, global search, usage analytics, brand portal, and integrations with common creative tools.

Both tools serve their respective audiences. Compare the features, pricing, and user ratings above to determine which best fits your needs.

Last updated: May 2026 · Comparison by Sugggest Editorial Team

Feature Macrium Reflect SHIFT72
Sugggest Score — —
Category Backup & Sync Online Services

Product Overview

Macrium Reflect
Macrium Reflect

Description: Macrium Reflect is a disk imaging and cloning software for Windows. It allows users to create full backups of their system and restore from those images when needed. Useful for disaster recovery and migrating to new hardware.

Type: software

SHIFT72
SHIFT72

Description: SHIFT72 is a digital asset management and brand management software that allows companies to manage, distribute, and track their digital media assets. It has features like automated uploading and tagging, global search, usage analytics, brand portal, and integrations with common creative tools.

Type: software

Key Features Comparison

Macrium Reflect
Macrium Reflect Features
  • Full system backup and restore
  • Disk cloning and migration
  • Incremental and differential backups
  • Backup file encryption
  • Backup scheduling
  • Backup verification
  • Backup to local, network and cloud storage
  • Bare metal restore to dissimilar hardware
  • Windows PE rescue environment
SHIFT72
SHIFT72 Features
  • Automated uploading and tagging of assets
  • Global search across all assets
  • Usage analytics and reporting
  • Brand portal for managing brand assets
  • Integrations with creative tools like Adobe CC
  • Permissions and access controls
  • Version control
  • Digital asset management

Pros & Cons Analysis

Macrium Reflect
Macrium Reflect

Pros

  • Easy to use interface
  • Powerful backup and restore capabilities
  • Incremental backups save storage space
  • Good performance
  • Free version available

Cons

  • No mobile app
  • Limited cloud storage options
  • Email notifications require paid upgrade
  • Free version lacks some advanced features
SHIFT72
SHIFT72

Pros

  • Automates tedious tasks like uploading and tagging
  • Makes it easy to find and share assets
  • Provides insights into asset usage
  • Centralizes brand assets
  • Integrates with existing creative workflows
  • Robust access controls and security

Cons

  • Can be complex for non-technical users
  • Limited native integrations
  • Advanced features may require customization
  • Brand portal needs ongoing management
  • Reporting lacks customization

Related Comparisons

Win32 Disk Imager
vs Macrium Reflect vs SHIFT72

Learn More About Each Product

Macrium Reflect
Macrium Reflect
Reviews, pricing & alternatives →
SHIFT72
SHIFT72
Reviews, pricing & alternatives →

Ready to Make Your Decision?

Explore more software comparisons and find the perfect solution for your needs

Macrium Reflect Alternatives
SHIFT72 Alternatives
Browse More Software