Mailchimp vs HubSpot

Struggling to choose between Mailchimp and HubSpot? Both products offer unique advantages, making it a tough decision.

Mailchimp is a Business & Commerce solution with tags like email, marketing, automation, analytics.

It boasts features such as Email Campaign Builder, Automated Marketing Workflows, Email Templates, Contact Management, Email Deliverability Tools, Analytics and Reporting, Integration with CRMs, eCommerce, etc and pros including User-friendly interface, Automation features, Detailed analytics and reports, Free plan available, Good deliverability, Extensive template library.

On the other hand, HubSpot is a Business & Commerce product tagged with marketing, automation, analytics, crm, blogging, seo, social-media.

Its standout features include CRM, Marketing Automation, Analytics, Ads, Email Marketing, Website Builder, Live Chat, and it shines with pros like Powerful marketing automation, Easy to use interface, Comprehensive analytics, Integrates with other tools, Free CRM for small teams.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Mailchimp

Mailchimp

Mailchimp is an email marketing platform that allows users to design email campaigns, automate marketing workflows, and track performance. It offers easy-to-use templates, integration with major CRM and ecommerce platforms, and analytics to optimize campaigns.

Categories:
Business & Commerce Email Marketing
email marketing automation analytics

Mailchimp Features

  1. Email Campaign Builder
  2. Automated Marketing Workflows
  3. Email Templates
  4. Contact Management
  5. Email Deliverability Tools
  6. Analytics and Reporting
  7. Integration with CRMs, eCommerce, etc

Pricing

  • Freemium
  • Subscription-Based

Pros

User-friendly interface

Automation features

Detailed analytics and reports

Free plan available

Good deliverability

Extensive template library

Cons

Can get expensive for larger email lists

Limitations on free plan

Some more advanced features require paid plans

Email send limits based on pricing tier

HubSpot

HubSpot

HubSpot is an inbound marketing, sales, and service software that helps businesses attract visitors, convert leads, and delight customers. It includes tools for blogging, SEO, social media, landing pages, email marketing, workflows, analytics, and more.

Categories:
Business & Commerce Marketing Automation
marketing automation analytics crm blogging seo social-media

HubSpot Features

  1. CRM
  2. Marketing Automation
  3. Analytics
  4. Ads
  5. Email Marketing
  6. Website Builder
  7. Live Chat

Pricing

  • Freemium
  • Subscription-Based

Pros

Powerful marketing automation

Easy to use interface

Comprehensive analytics

Integrates with other tools

Free CRM for small teams

Cons

Can be expensive for larger teams

Steep learning curve

Limitations on free plan

Occasional bugs