Mailchimp vs Klaviyo

Struggling to choose between Mailchimp and Klaviyo? Both products offer unique advantages, making it a tough decision.

Mailchimp is a Business & Commerce solution with tags like email, marketing, automation, analytics.

It boasts features such as Email Campaign Builder, Automated Marketing Workflows, Email Templates, Contact Management, Email Deliverability Tools, Analytics and Reporting, Integration with CRMs, eCommerce, etc and pros including User-friendly interface, Automation features, Detailed analytics and reports, Free plan available, Good deliverability, Extensive template library.

On the other hand, Klaviyo is a Business & Commerce product tagged with email-marketing, ecommerce, automation, analytics.

Its standout features include Segmented email lists, Automated workflows, A/B testing, Integration with ecommerce platforms, Granular analytics, Drag-and-drop email editor, Predictive models and machine learning, and it shines with pros like Powerful segmentation and targeting, Intuitive interface, Strong analytics and reporting, Great for ecommerce companies, Flexible automation, Good deliverability.

Feature	Mailchimp	Klaviyo
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Mailchimp

Description: Mailchimp is an email marketing platform that allows users to design email campaigns, automate marketing workflows, and track performance. It offers easy-to-use templates, integration with major CRM and ecommerce platforms, and analytics to optimize campaigns.

Klaviyo

Description: Klaviyo is an email marketing and automation platform that helps ecommerce companies segment customers, create targeted email campaigns, and track results. It integrates with ecommerce platforms like Shopify and allows granular customization of emails.

Key Features Comparison

Mailchimp Features

• Email Campaign Builder
• Automated Marketing Workflows
• Email Templates
• Contact Management
• Email Deliverability Tools
• Analytics and Reporting
• Integration with CRMs, eCommerce, etc

Klaviyo Features

• Segmented email lists
• Automated workflows
• A/B testing
• Integration with ecommerce platforms
• Granular analytics
• Drag-and-drop email editor
• Predictive models and machine learning

Pros & Cons Analysis

Mailchimp

Pros

• User-friendly interface
• Automation features
• Detailed analytics and reports
• Free plan available
• Good deliverability
• Extensive template library

Cons

• Can get expensive for larger email lists
• Limitations on free plan
• Some more advanced features require paid plans
• Email send limits based on pricing tier

Klaviyo

Pros

• Powerful segmentation and targeting
• Intuitive interface
• Strong analytics and reporting
• Great for ecommerce companies
• Flexible automation
• Good deliverability

Cons

• Can get complex for beginners
• Limited native integrations
• Steep learning curve
• Expensive for some businesses

Pricing Comparison

Mailchimp

• Freemium
• Subscription-Based

Klaviyo

• Subscription-Based