Mailchimp vs MailerLite

Struggling to choose between Mailchimp and MailerLite? Both products offer unique advantages, making it a tough decision.

Mailchimp is a Business & Commerce solution with tags like email, marketing, automation, analytics.

It boasts features such as Email Campaign Builder, Automated Marketing Workflows, Email Templates, Contact Management, Email Deliverability Tools, Analytics and Reporting, Integration with CRMs, eCommerce, etc and pros including User-friendly interface, Automation features, Detailed analytics and reports, Free plan available, Good deliverability, Extensive template library.

On the other hand, MailerLite is a Online Services product tagged with email-marketing, newsletters, automation, templates, drag-and-drop, integrations, analytics.

Its standout features include Drag-and-drop email builder, Email templates, Automation workflows, Landing pages, Forms & popups, Email sign-up forms, Contact management, Segmentation, A/B testing, Analytics, Integrations, and it shines with pros like Intuitive interface, Affordable pricing, Good deliverability, Automation features, Integrates with many apps.

Feature	Mailchimp	MailerLite
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Mailchimp

Description: Mailchimp is an email marketing platform that allows users to design email campaigns, automate marketing workflows, and track performance. It offers easy-to-use templates, integration with major CRM and ecommerce platforms, and analytics to optimize campaigns.

MailerLite

Description: MailerLite is an email marketing software that allows users to create and send engaging email newsletters. It has an intuitive drag-and-drop builder, templates, automation features, and integrations with popular third-party apps such as WordPress, Shopify, and Google Analytics.

Key Features Comparison

Mailchimp Features

• Email Campaign Builder
• Automated Marketing Workflows
• Email Templates
• Contact Management
• Email Deliverability Tools
• Analytics and Reporting
• Integration with CRMs, eCommerce, etc

MailerLite Features

• Drag-and-drop email builder
• Email templates
• Automation workflows
• Landing pages
• Forms & popups
• Email sign-up forms
• Contact management
• Segmentation
• A/B testing
• Analytics
• Integrations

Pros & Cons Analysis

Mailchimp

Pros

• User-friendly interface
• Automation features
• Detailed analytics and reports
• Free plan available
• Good deliverability
• Extensive template library

Cons

• Can get expensive for larger email lists
• Limitations on free plan
• Some more advanced features require paid plans
• Email send limits based on pricing tier

MailerLite

Pros

• Intuitive interface
• Affordable pricing
• Good deliverability
• Automation features
• Integrates with many apps

Cons

• Limited custom CSS editing
• No predictive sending
• Lacks some advanced features

Pricing Comparison

Mailchimp

• Freemium
• Subscription-Based

MailerLite

• Freemium
• Subscription-Based