Mailchimp vs TinyLetter

Struggling to choose between Mailchimp and TinyLetter? Both products offer unique advantages, making it a tough decision.

Mailchimp is a Business & Commerce solution with tags like email, marketing, automation, analytics.

It boasts features such as Email Campaign Builder, Automated Marketing Workflows, Email Templates, Contact Management, Email Deliverability Tools, Analytics and Reporting, Integration with CRMs, eCommerce, etc and pros including User-friendly interface, Automation features, Detailed analytics and reports, Free plan available, Good deliverability, Extensive template library.

On the other hand, TinyLetter is a Social & Communications product tagged with email, newsletter, marketing.

Its standout features include Simple editor for creating newsletter content, Customizable newsletter templates, Ability to import email subscriber lists, Schedule sending of newsletters, View analytics on open & click rates, Integration with Mailchimp for advanced features, and it shines with pros like Very easy to use, Free for up to 5,000 subscribers, Good for beginners or simple newsletters, Clean and minimalist interface, Quick setup.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Mailchimp

Mailchimp

Mailchimp is an email marketing platform that allows users to design email campaigns, automate marketing workflows, and track performance. It offers easy-to-use templates, integration with major CRM and ecommerce platforms, and analytics to optimize campaigns.

Categories:
Business & Commerce Email Marketing
email marketing automation analytics

Mailchimp Features

  1. Email Campaign Builder
  2. Automated Marketing Workflows
  3. Email Templates
  4. Contact Management
  5. Email Deliverability Tools
  6. Analytics and Reporting
  7. Integration with CRMs, eCommerce, etc

Pricing

  • Freemium
  • Subscription-Based

Pros

User-friendly interface

Automation features

Detailed analytics and reports

Free plan available

Good deliverability

Extensive template library

Cons

Can get expensive for larger email lists

Limitations on free plan

Some more advanced features require paid plans

Email send limits based on pricing tier

TinyLetter

TinyLetter

TinyLetter is an email newsletter service that allows users to easily create, send, and manage email newsletters. It has a simple editor for crafting newsletter content and customizing newsletter design.

Categories:
Social & Communications Newsletter Tools
email newsletter marketing

TinyLetter Features

  1. Simple editor for creating newsletter content
  2. Customizable newsletter templates
  3. Ability to import email subscriber lists
  4. Schedule sending of newsletters
  5. View analytics on open & click rates
  6. Integration with Mailchimp for advanced features

Pricing

  • Freemium

Pros

Very easy to use

Free for up to 5,000 subscribers

Good for beginners or simple newsletters

Clean and minimalist interface

Quick setup

Cons

Limited features compared to other services

No advanced automation or segmentation

No A/B testing capabilities

Only basic analytics

Must switch to Mailchimp after 5,000 subscribers