MailerLite vs Klaviyo
Struggling to choose between MailerLite and Klaviyo? Both products offer unique advantages, making it a tough decision.
MailerLite is a Online Services solution with tags like email-marketing, newsletters, automation, templates, drag-and-drop, integrations, analytics.
It boasts features such as Drag-and-drop email builder, Email templates, Automation workflows, Landing pages, Forms & popups, Email sign-up forms, Contact management, Segmentation, A/B testing, Analytics, Integrations and pros including Intuitive interface, Affordable pricing, Good deliverability, Automation features, Integrates with many apps.
On the other hand, Klaviyo is a Business & Commerce product tagged with email-marketing, ecommerce, automation, analytics.
Its standout features include Segmented email lists, Automated workflows, A/B testing, Integration with ecommerce platforms, Granular analytics, Drag-and-drop email editor, Predictive models and machine learning, and it shines with pros like Powerful segmentation and targeting, Intuitive interface, Strong analytics and reporting, Great for ecommerce companies, Flexible automation, Good deliverability.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
MailerLite
MailerLite is an email marketing software that allows users to create and send engaging email newsletters. It has an intuitive drag-and-drop builder, templates, automation features, and integrations with popular third-party apps such as WordPress, Shopify, and Google Analytics.
Categories:
MailerLite Features
- Drag-and-drop email builder
- Email templates
- Automation workflows
- Landing pages
- Forms & popups
- Email sign-up forms
- Contact management
- Segmentation
- A/B testing
- Analytics
- Integrations
Pricing
- Freemium
- Subscription-Based
Pros
Cons
Klaviyo
Klaviyo is an email marketing and automation platform that helps ecommerce companies segment customers, create targeted email campaigns, and track results. It integrates with ecommerce platforms like Shopify and allows granular customization of emails.
Categories:
Klaviyo Features
- Segmented email lists
- Automated workflows
- A/B testing
- Integration with ecommerce platforms
- Granular analytics
- Drag-and-drop email editor
- Predictive models and machine learning
Pricing
- Subscription-Based