MailerLite vs Klaviyo

Struggling to choose between MailerLite and Klaviyo? Both products offer unique advantages, making it a tough decision.

MailerLite is a Online Services solution with tags like email-marketing, newsletters, automation, templates, drag-and-drop, integrations, analytics.

It boasts features such as Drag-and-drop email builder, Email templates, Automation workflows, Landing pages, Forms & popups, Email sign-up forms, Contact management, Segmentation, A/B testing, Analytics, Integrations and pros including Intuitive interface, Affordable pricing, Good deliverability, Automation features, Integrates with many apps.

On the other hand, Klaviyo is a Business & Commerce product tagged with email-marketing, ecommerce, automation, analytics.

Its standout features include Segmented email lists, Automated workflows, A/B testing, Integration with ecommerce platforms, Granular analytics, Drag-and-drop email editor, Predictive models and machine learning, and it shines with pros like Powerful segmentation and targeting, Intuitive interface, Strong analytics and reporting, Great for ecommerce companies, Flexible automation, Good deliverability.

Feature	MailerLite	Klaviyo
Overall Score	N/A	N/A
Primary Category	Online Services	Business & Commerce

Product Overview

MailerLite

Description: MailerLite is an email marketing software that allows users to create and send engaging email newsletters. It has an intuitive drag-and-drop builder, templates, automation features, and integrations with popular third-party apps such as WordPress, Shopify, and Google Analytics.

Klaviyo

Description: Klaviyo is an email marketing and automation platform that helps ecommerce companies segment customers, create targeted email campaigns, and track results. It integrates with ecommerce platforms like Shopify and allows granular customization of emails.

Key Features Comparison

MailerLite Features

• Drag-and-drop email builder
• Email templates
• Automation workflows
• Landing pages
• Forms & popups
• Email sign-up forms
• Contact management
• Segmentation
• A/B testing
• Analytics
• Integrations

Klaviyo Features

• Segmented email lists
• Automated workflows
• A/B testing
• Integration with ecommerce platforms
• Granular analytics
• Drag-and-drop email editor
• Predictive models and machine learning

Pros & Cons Analysis

MailerLite

Pros

• Intuitive interface
• Affordable pricing
• Good deliverability
• Automation features
• Integrates with many apps

Cons

• Limited custom CSS editing
• No predictive sending
• Lacks some advanced features

Klaviyo

Pros

• Powerful segmentation and targeting
• Intuitive interface
• Strong analytics and reporting
• Great for ecommerce companies
• Flexible automation
• Good deliverability

Cons

• Can get complex for beginners
• Limited native integrations
• Steep learning curve
• Expensive for some businesses

Pricing Comparison

MailerLite

• Freemium
• Subscription-Based

Klaviyo

• Subscription-Based