Matomo vs Urchin

Struggling to choose between Matomo and Urchin? Both products offer unique advantages, making it a tough decision.

Matomo is a Online Services solution with tags like analytics, tracking, privacy, opensource.

It boasts features such as Real-time analytics, Customizable dashboards, Goal and funnel tracking, Heatmaps, A/B testing, Custom segments, API access, Plugin ecosystem and pros including Open source and self-hosted, Strong focus on privacy, Powerful free community edition, Highly customizable and extensible.

On the other hand, Urchin is a Online Services product tagged with analytics, tracking, traffic, open-source.

Its standout features include Real-time analytics, Customizable dashboards, Heatmaps, Conversion tracking, A/B testing, Alerts, API access, and it shines with pros like Free and open source, Customizable and extensible, Good for basic website analytics, Integrates with Google Analytics.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Matomo

Matomo

Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.

Categories:
Online Services Web Analytics
analytics tracking privacy opensource

Matomo Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Heatmaps
  5. A/B testing
  6. Custom segments
  7. API access
  8. Plugin ecosystem

Pricing

  • Open Source
  • Freemium
  • Subscription-Based

Pros

Open source and self-hosted

Strong focus on privacy

Powerful free community edition

Highly customizable and extensible

Cons

Steeper learning curve than some tools

Requires technical expertise to set up and manage

Limited support options

Urchin

Urchin

Urchin is an open-source web analytics tool that allows website owners to track and analyze traffic to their sites. It provides statistics on page views, referrers, search engine keywords, and more.

Categories:
Online Services Web Analytics
analytics tracking traffic open-source

Urchin Features

  1. Real-time analytics
  2. Customizable dashboards
  3. Heatmaps
  4. Conversion tracking
  5. A/B testing
  6. Alerts
  7. API access

Pricing

  • Open Source

Pros

Free and open source

Customizable and extensible

Good for basic website analytics

Integrates with Google Analytics

Cons

Limited features compared to paid solutions

Requires technical expertise to set up and manage

Limited support