Mautic vs Heap CRM
Struggling to choose between Mautic and Heap CRM? Both products offer unique advantages, making it a tough decision.
Mautic is a Business & Commerce solution with tags like marketing, automation, lead-tracking, campaigns, analytics.
It boasts features such as Lead nurturing through automated campaigns, Lead scoring and contact segmentation, Landing page and form builder, Multi-channel marketing with emails, web push, SMS, social media etc, Integration with CRMs like Salesforce, Dynamics, SugarCRM etc, Open source and self hosted, Drag and drop campaign builder, A/B testing for emails and landing pages, Contact timeline and activity feed, Reporting and analytics and pros including Free and open source, Flexible and customizable, Great for small businesses and startups, Easy to use drag and drop interface, Integrates with many tools and CRMs, Self-hosted option for better data control.
On the other hand, Heap CRM is a Business & Commerce product tagged with user-behavior-analytics, customer-relationship-management, website-analytics, mobile-analytics, user-flow-analysis, funnel-analysis, retention-analysis.
Its standout features include User behavior analytics, Session recording, Funnel analysis, Retention tracking, Custom events, Integration with marketing platforms, and it shines with pros like Powerful analytics and insights, Easy to implement and use, Great for optimizing user experience, Helps understand customer journeys, Improves marketing and sales efforts.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
Mautic
Mautic is an open source marketing automation software that helps companies nurture leads through personalized campaigns and improve conversion rates. It allows you to track website visitors, segment contacts, automate marketing workflows, and analyze the effectiveness of campaigns.
Categories:
Mautic Features
- Lead nurturing through automated campaigns
- Lead scoring and contact segmentation
- Landing page and form builder
- Multi-channel marketing with emails, web push, SMS, social media etc
- Integration with CRMs like Salesforce, Dynamics, SugarCRM etc
- Open source and self hosted
- Drag and drop campaign builder
- A/B testing for emails and landing pages
- Contact timeline and activity feed
- Reporting and analytics
Pricing
- Open Source
- Self Hosted
Pros
Cons
Heap CRM
Heap CRM is a user behavior analytics and customer relationship management platform that helps companies understand user actions on websites and mobile apps. It automatically captures every user action and allows you to analyze user flows, funnel performance, retention and more.
Categories:
Heap CRM Features
- User behavior analytics
- Session recording
- Funnel analysis
- Retention tracking
- Custom events
- Integration with marketing platforms
Pricing
- Freemium
- Subscription-Based