Heap CRM
Heap CRM is a user behavior analytics and customer relationship management platform that helps companies understand user actions on websites and mobile apps. It automatically captures every user action and allows you to analyze user flows, funnel performance, retention and more.
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Heap CRM: User Behavior Analytics & Customer Relationship Management Platform
User behavior analytics and customer relationship management platform that helps companies understand user actions on websites and mobile apps, analyzing user flows, funnel performance, retention, and more.
What is Heap CRM?
Heap CRM is a user behavior analytics and customer relationship management platform designed to help companies understand customer actions on websites and mobile applications. It automatically captures every user click, tap, and swipe, allowing you to retrospectively analyze user flows, funnel performance, retention, churn, and more.
Key features of Heap CRM include:
- Automatic capture of all user actions and events without any implementation required
- Tools to create customized funnels and user flows to measure conversion and drop-off
- Cohort analysis for evaluating retention and churn over time
- A visual UI that lets you ask questions about your data with an intuitive query builder
- Custom dashboards for monitoring key metrics
- Integrations with other software like Google Analytics, Mixpanel, Salesforce, and Slack
- APIs and DB access to enable advanced analysis
- Robust data governance and compliance capabilities
Overall, Heap CRM eliminates the manual work required to instrument analytics while providing rich tools for understanding customer engagement and optimizing the user experience. It's a leading platform for product and growth teams looking to quickly answer questions about their customers and business.
Heap CRM Features
Features
- User behavior analytics
- Session recording
- Funnel analysis
- Retention tracking
- Custom events
- Integration with marketing platforms
Pricing
- Freemium
- Subscription-Based
Pros
Powerful analytics and insights
Easy to implement and use
Great for optimizing user experience
Helps understand customer journeys
Improves marketing and sales efforts
Cons
Can get expensive for larger businesses
Session recordings may raise privacy concerns
Steep learning curve for advanced features
Requires technical expertise to set up
Official Links
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