Hitsteps vs Open Web Analytics

Hitsteps — Hitsteps is a web analytics service that provides companies with access to detailed website visitor data for the purposes of site improvement. Key features include heatmaps, click analytics, device us

Open Web Analytics — Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed a

Hitsteps offers Heatmaps to see where visitors click, Click analytics to analyze visitor behavior, Device usage data to see traffic by device type, Geolocation tracking to identify visitor locations, Customizable reports, while Open Web Analytics provides Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting.

Hitsteps stands out for Very detailed visitor analytics, Many options for analyzing user behavior, Good for improving website conversion rates; Open Web Analytics is known for Free and open source, Easy to set up and use, Provides core web analytics functionality.

Feature	Hitsteps	Open Web Analytics
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce
Pricing	N/A	Open Source

Product Overview

Hitsteps

Description: Hitsteps is a web analytics service that provides companies with access to detailed website visitor data for the purposes of site improvement. Key features include heatmaps, click analytics, device usage data, geolocation tracking, and more, with customizable reports.

Open Web Analytics

Description: Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Key Features Comparison

Hitsteps Features

• Heatmaps to see where visitors click
• Click analytics to analyze visitor behavior
• Device usage data to see traffic by device type
• Geolocation tracking to identify visitor locations
• Customizable reports

Open Web Analytics Features

• Open source web analytics software
• Easy to install and configure
• Tracks website visitors and traffic sources
• Provides reports on visits, page views, referrers, search keywords
• Customizable dashboards and reporting
• Event and goal tracking
• Support for A/B testing
• API for data export and integration
• Works with MySQL, PostgreSQL and MS SQL databases

Pros & Cons Analysis

Hitsteps

Pros

• Very detailed visitor analytics
• Many options for analyzing user behavior
• Good for improving website conversion rates
• Easy to use dashboard and reports

Cons

• Can be complex for non-analysts
• Requires JavaScript tag installation
• Lacks some features of premium analytics platforms

Open Web Analytics

Pros

• Free and open source
• Easy to set up and use
• Provides core web analytics functionality
• Customizable and extensible
• Self-hosted - you control your data
• Active development community

Cons

• Less features than commercial solutions
• Requires technical expertise to install and manage
• Limited support options
• Not as user friendly as some tools
• Potential security risks if not updated regularly

Pricing Comparison

Hitsteps

• Not listed

Open Web Analytics

• Open Source