PitchBook vs ZoomInfo

Struggling to choose between PitchBook and ZoomInfo? Both products offer unique advantages, making it a tough decision.

PitchBook is a Business & Commerce solution with tags like private-equity, venture-capital, ma, financial-data, investment-research.

It boasts features such as Comprehensive database of private market investors, funds, and deals, Detailed profiles on private companies, investors, funds, service providers, Powerful search tools to find and analyze private market data, Excel add-in for easy data export and analysis, Charts, graphs, and visualizations to understand trends, News, analysis, and research on private capital markets, Ability to build models and valuations on private companies, CRM and workflow tools to manage LP relationships and fundraising, Mobile access and alerts on news and data updates and pros including Deep, accurate private market data in one platform, Saves time researching and analyzing private deals, Excel integration is easy to use, News and research helpful for context, Mobile access keeps you updated on the go.

On the other hand, ZoomInfo is a Business & Commerce product tagged with crm, lead-generation, marketing-automation.

Its standout features include Contact database of over 200 million business people, Lead enrichment to append missing data to contacts, Email tracking to see who opened/clicked emails, CRM and marketing automation integration, Chrome extension for prospecting on LinkedIn, Company profiles and org charts, Predictive lead scoring, Customizable sales workflows, and it shines with pros like Massive database of prospects, Great for sales prospecting and outreach, Lead enrichment saves time, Powerful integration options, Easy to use Chrome extension, Helpful company intelligence, Lead scoring to prioritize outreach, Custom workflows to optimize sales process.

Feature	PitchBook	ZoomInfo
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

PitchBook

Description: PitchBook is a financial data and software company providing information on the private equity, venture capital, and M&A markets. It offers databases, analysis tools, and research to investment banks, private equity firms, venture capitalists, limited partners, and other clients.

ZoomInfo

Description: ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.

Key Features Comparison

PitchBook Features

• Comprehensive database of private market investors, funds, and deals
• Detailed profiles on private companies, investors, funds, service providers
• Powerful search tools to find and analyze private market data
• Excel add-in for easy data export and analysis
• Charts, graphs, and visualizations to understand trends
• News, analysis, and research on private capital markets
• Ability to build models and valuations on private companies
• CRM and workflow tools to manage LP relationships and fundraising
• Mobile access and alerts on news and data updates

ZoomInfo Features

• Contact database of over 200 million business people
• Lead enrichment to append missing data to contacts
• Email tracking to see who opened/clicked emails
• CRM and marketing automation integration
• Chrome extension for prospecting on LinkedIn
• Company profiles and org charts
• Predictive lead scoring
• Customizable sales workflows

Pros & Cons Analysis

PitchBook

Pros

• Deep, accurate private market data in one platform
• Saves time researching and analyzing private deals
• Excel integration is easy to use
• News and research helpful for context
• Mobile access keeps you updated on the go

Cons

• Very expensive subscription fees
• Limited access to full data in lower tiers
• Data coverage can be spotty in some geographies/sectors
• Excel add-in can be clunky
• Lacks some collaboration features

ZoomInfo

Pros

• Massive database of prospects
• Great for sales prospecting and outreach
• Lead enrichment saves time
• Powerful integration options
• Easy to use Chrome extension
• Helpful company intelligence
• Lead scoring to prioritize outreach
• Custom workflows to optimize sales process

Cons

• Very expensive compared to competitors
• Limited free plan options
• Contacts not always up-to-date
• Email tracking seen as spammy by some
• Slow and clunky interface
• Steep learning curve
• Chrome extension is hit or miss
• Workflows can be complex to build

Pricing Comparison

PitchBook

• Subscription-Based

ZoomInfo

• Subscription-Based