PitchBook vs ZoomInfo

Struggling to choose between PitchBook and ZoomInfo? Both products offer unique advantages, making it a tough decision.

PitchBook is a Business & Commerce solution with tags like private-equity, venture-capital, ma, financial-data, investment-research.

It boasts features such as Comprehensive database of private market investors, funds, and deals, Detailed profiles on private companies, investors, funds, service providers, Powerful search tools to find and analyze private market data, Excel add-in for easy data export and analysis, Charts, graphs, and visualizations to understand trends, News, analysis, and research on private capital markets, Ability to build models and valuations on private companies, CRM and workflow tools to manage LP relationships and fundraising, Mobile access and alerts on news and data updates and pros including Deep, accurate private market data in one platform, Saves time researching and analyzing private deals, Excel integration is easy to use, News and research helpful for context, Mobile access keeps you updated on the go.

On the other hand, ZoomInfo is a Business & Commerce product tagged with crm, lead-generation, marketing-automation.

Its standout features include Contact database of over 200 million business people, Lead enrichment to append missing data to contacts, Email tracking to see who opened/clicked emails, CRM and marketing automation integration, Chrome extension for prospecting on LinkedIn, Company profiles and org charts, Predictive lead scoring, Customizable sales workflows, and it shines with pros like Massive database of prospects, Great for sales prospecting and outreach, Lead enrichment saves time, Powerful integration options, Easy to use Chrome extension, Helpful company intelligence, Lead scoring to prioritize outreach, Custom workflows to optimize sales process.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

PitchBook

PitchBook

PitchBook is a financial data and software company providing information on the private equity, venture capital, and M&A markets. It offers databases, analysis tools, and research to investment banks, private equity firms, venture capitalists, limited partners, and other clients.

Categories:
private-equity venture-capital ma financial-data investment-research

PitchBook Features

  1. Comprehensive database of private market investors, funds, and deals
  2. Detailed profiles on private companies, investors, funds, service providers
  3. Powerful search tools to find and analyze private market data
  4. Excel add-in for easy data export and analysis
  5. Charts, graphs, and visualizations to understand trends
  6. News, analysis, and research on private capital markets
  7. Ability to build models and valuations on private companies
  8. CRM and workflow tools to manage LP relationships and fundraising
  9. Mobile access and alerts on news and data updates

Pricing

  • Subscription-Based

Pros

Deep, accurate private market data in one platform

Saves time researching and analyzing private deals

Excel integration is easy to use

News and research helpful for context

Mobile access keeps you updated on the go

Cons

Very expensive subscription fees

Limited access to full data in lower tiers

Data coverage can be spotty in some geographies/sectors

Excel add-in can be clunky

Lacks some collaboration features


ZoomInfo

ZoomInfo

ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.

Categories:
crm lead-generation marketing-automation

ZoomInfo Features

  1. Contact database of over 200 million business people
  2. Lead enrichment to append missing data to contacts
  3. Email tracking to see who opened/clicked emails
  4. CRM and marketing automation integration
  5. Chrome extension for prospecting on LinkedIn
  6. Company profiles and org charts
  7. Predictive lead scoring
  8. Customizable sales workflows

Pricing

  • Subscription-Based

Pros

Massive database of prospects

Great for sales prospecting and outreach

Lead enrichment saves time

Powerful integration options

Easy to use Chrome extension

Helpful company intelligence

Lead scoring to prioritize outreach

Custom workflows to optimize sales process

Cons

Very expensive compared to competitors

Limited free plan options

Contacts not always up-to-date

Email tracking seen as spammy by some

Slow and clunky interface

Steep learning curve

Chrome extension is hit or miss

Workflows can be complex to build