ZoomInfo
ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.
crm
lead-generation
marketing-automation
ZoomInfo: Business-to-Business Data & Sales Intelligence Platform
ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.
What is ZoomInfo?
ZoomInfo is a leading go-to-market intelligence platform for sales and marketing teams. It provides accurate and comprehensive business contact data on over 14 million companies and 120 million professionals to help users identify target customers, shorten sales cycles, and grow revenue.
Key features of ZoomInfo include:
- Powerful search tools to find and qualify leads
- Contact info for decision makers at target companies
- Technographic insights on companies' tech stacks
- Intent data revealing companies' plans and interests
- Advanced filtering to build targeted lead lists
- Prioritized outreach sequences with email templates
- Integrations with popular sales & marketing tools like Salesforce and Marketo
By combining continually-verified data, AI insights, and integrated tools, ZoomInfo enables sales, marketing and recruiting teams to drive more predictable growth. It is trusted by over 275,000 businesses worldwide, including innovative high-growth companies like Lyft, Twilio, and HubSpot.
ZoomInfo Features
Features
- Contact database of over 200 million business people
- Lead enrichment to append missing data to contacts
- Email tracking to see who opened/clicked emails
- CRM and marketing automation integration
- Chrome extension for prospecting on LinkedIn
- Company profiles and org charts
- Predictive lead scoring
- Customizable sales workflows
Pricing
- Subscription-Based
Pros
Massive database of prospects
Great for sales prospecting and outreach
Lead enrichment saves time
Powerful integration options
Easy to use Chrome extension
Helpful company intelligence
Lead scoring to prioritize outreach
Custom workflows to optimize sales process
Cons
Very expensive compared to competitors
Limited free plan options
Contacts not always up-to-date
Email tracking seen as spammy by some
Slow and clunky interface
Steep learning curve
Chrome extension is hit or miss
Workflows can be complex to build
Official Links
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