MatterMark vs ZoomInfo

Struggling to choose between MatterMark and ZoomInfo? Both products offer unique advantages, making it a tough decision.

MatterMark is a Business & Commerce solution with tags like market-research, emerging-companies, growth-signals, funding.

It boasts features such as Search and track emerging companies, Get notified of key funding events and growth signals, Analyze market landscapes and identify new opportunities, Access competitive intelligence on industries and technologies, Integrate data into CRM and sales tools and pros including Comprehensive database of emerging companies and technologies, Powerful tracking and alert capabilities, Intuitive user interface and easy to navigate, Helps drive strategic decision making, Good value for the price.

On the other hand, ZoomInfo is a Business & Commerce product tagged with crm, lead-generation, marketing-automation.

Its standout features include Contact database of over 200 million business people, Lead enrichment to append missing data to contacts, Email tracking to see who opened/clicked emails, CRM and marketing automation integration, Chrome extension for prospecting on LinkedIn, Company profiles and org charts, Predictive lead scoring, Customizable sales workflows, and it shines with pros like Massive database of prospects, Great for sales prospecting and outreach, Lead enrichment saves time, Powerful integration options, Easy to use Chrome extension, Helpful company intelligence, Lead scoring to prioritize outreach, Custom workflows to optimize sales process.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

MatterMark

MatterMark

MatterMark is a competitive intelligence and market research software that allows users to track emerging companies, technologies, and industries. It provides data on funding, growth signals, market maps, and more to help users gain strategic business insights.

Categories:
market-research emerging-companies growth-signals funding

MatterMark Features

  1. Search and track emerging companies
  2. Get notified of key funding events and growth signals
  3. Analyze market landscapes and identify new opportunities
  4. Access competitive intelligence on industries and technologies
  5. Integrate data into CRM and sales tools

Pricing

  • Subscription-Based

Pros

Comprehensive database of emerging companies and technologies

Powerful tracking and alert capabilities

Intuitive user interface and easy to navigate

Helps drive strategic decision making

Good value for the price

Cons

Steep learning curve

Limited customization options

Data can be overwhelming for new users

Mobile app needs improvement

Customer support can be slow


ZoomInfo

ZoomInfo

ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.

Categories:
crm lead-generation marketing-automation

ZoomInfo Features

  1. Contact database of over 200 million business people
  2. Lead enrichment to append missing data to contacts
  3. Email tracking to see who opened/clicked emails
  4. CRM and marketing automation integration
  5. Chrome extension for prospecting on LinkedIn
  6. Company profiles and org charts
  7. Predictive lead scoring
  8. Customizable sales workflows

Pricing

  • Subscription-Based

Pros

Massive database of prospects

Great for sales prospecting and outreach

Lead enrichment saves time

Powerful integration options

Easy to use Chrome extension

Helpful company intelligence

Lead scoring to prioritize outreach

Custom workflows to optimize sales process

Cons

Very expensive compared to competitors

Limited free plan options

Contacts not always up-to-date

Email tracking seen as spammy by some

Slow and clunky interface

Steep learning curve

Chrome extension is hit or miss

Workflows can be complex to build