SendPulse vs ActiveCampaign

Struggling to choose between SendPulse and ActiveCampaign? Both products offer unique advantages, making it a tough decision.

SendPulse is a Online Services solution with tags like email-marketing, newsletters, automation, analytics, ab-testing, crm-integration.

It boasts features such as Drag-and-drop email builder, Email marketing campaigns, Contact management, Workflow automation, A/B testing, Analytics and pros including Easy to use interface, Affordable pricing, Good deliverability, Integration with major CRMs.

On the other hand, ActiveCampaign is a Business & Commerce product tagged with email-marketing, crm, automation, landing-pages, forms.

Its standout features include Email Marketing, Marketing Automation, Landing Pages, Forms, CRM, Sales Pipelines, Contact Management, Lead Scoring, Web Analytics, and it shines with pros like User-friendly interface, Robust email marketing features, Affordable pricing, Great for small businesses, Powerful automation, Integrates with many apps.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

SendPulse

SendPulse

SendPulse is an email marketing and automation platform that allows users to create and send email newsletters, run email marketing campaigns, collect contacts, and automate workflows. It offers easy drag-and-drop email builder templates, A/B testing, analytics, and integration with CRMs.

Categories:
email-marketing newsletters automation analytics ab-testing crm-integration

SendPulse Features

  1. Drag-and-drop email builder
  2. Email marketing campaigns
  3. Contact management
  4. Workflow automation
  5. A/B testing
  6. Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Affordable pricing

Good deliverability

Integration with major CRMs

Cons

Limited segmentation options

No native social media integration

Support could be more responsive


ActiveCampaign

ActiveCampaign

ActiveCampaign is an all-in-one marketing automation, CRM, and email marketing platform. It allows businesses to create email campaigns, landing pages, forms, and automations to engage customers. Known for its ease-of-use.

Categories:
email-marketing crm automation landing-pages forms

ActiveCampaign Features

  1. Email Marketing
  2. Marketing Automation
  3. Landing Pages
  4. Forms
  5. CRM
  6. Sales Pipelines
  7. Contact Management
  8. Lead Scoring
  9. Web Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

User-friendly interface

Robust email marketing features

Affordable pricing

Great for small businesses

Powerful automation

Integrates with many apps

Cons

Can be overwhelming for new users

Limited native ecommerce features

Support could be more responsive

Mobile app needs improvement