
Description: SEO Effect is a search engine optimization tool that helps websites improve their rankings in search engines like Google. It analyzes websites and provides recommendations for optimizing titles, meta descriptions, content, internal linking, etc.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: SEO Heartbeat is a SEO analytics tool that tracks website rankings, backlinks, and other key metrics to help optimize search engine performance. It provides easy-to-interpret reports and suggestions to improve site SEO.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API