
Description: SiteGuru is a user experience analytics tool that helps websites understand how visitors interact with their site. It records visitor sessions, tracks clicks and movement, generates heatmaps, and provides insights to improve conversion rates.
Type: Open Source Test Automation Framework
Founded: 2011
Primary Use: Mobile app testing automation
Supported Platforms: iOS, Android, Windows

Description: SERPtimizer is a keyword optimization tool that helps make website content more search engine friendly. It analyzes pages and suggests edits to improve keyword targeting, readability scores and overall ranking potential.
Type: Cloud-based Test Automation Platform
Founded: 2015
Primary Use: Web, mobile, and API testing
Supported Platforms: Web, iOS, Android, API