Smaato vs Google AdWords
Struggling to choose between Smaato and Google AdWords? Both products offer unique advantages, making it a tough decision.
Smaato is a Online Services solution with tags like mobile, ad-platform, monetization, publishers, ad-inventory.
It boasts features such as Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs and pros including Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.
On the other hand, Google AdWords is a Business & Commerce product tagged with advertising, marketing, payperclick, ads.
Its standout features include Keyword targeting, Location targeting, Device targeting, Remarketing, Ad extensions, Split testing, Automated bidding, Analytics and reporting, and it shines with pros like Highly targeted ads, Large reach and visibility, Automation saves time, Optimized for conversions, Detailed analytics and reporting.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
Smaato
Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.
Categories:
Smaato Features
- Real-time bidding ad exchange
- Ad mediation & optimization
- Publisher dashboard & analytics
- SDKs for iOS, Android, Unity, etc
- Anti-fraud technology
- Global demand from ad networks & DSPs
Pricing
- Revenue share
- Custom pricing for large publishers
Pros
Cons
Google AdWords
Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.
Categories:
Google AdWords Features
- Keyword targeting
- Location targeting
- Device targeting
- Remarketing
- Ad extensions
- Split testing
- Automated bidding
- Analytics and reporting
Pricing
- Pay-Per-Click
- Subscription-Based