Snapchat vs IGTV

Struggling to choose between Snapchat and IGTV? Both products offer unique advantages, making it a tough decision.

Snapchat is a Social & Communications solution with tags like messaging, ephemeral-messaging, stories, filters, social-media.

It boasts features such as Sending photo and video messages (Snaps) that disappear after being viewed, Stories that allow sharing photos/videos that last 24 hours, Lenses and filters for editing photos and videos, Chat feature for messaging friends, Discover section for viewing curated content from brands and publishers, Snap Map to see where friends are located, Memories for saving some Snaps and Stories and pros including Ephemeral nature of Snaps creates a fun, low-pressure way to share photos, Creative tools like lenses/filters make creating visual content easy and engaging, Stories allow sharing your day without things lingering permanently, Very popular among younger demographics for casual sharing.

On the other hand, IGTV is a Social & Communications product tagged with video, longform, vertical, instagram, content-creation.

Its standout features include Allows uploading long-form vertical videos up to 60 minutes, Provides platform for creators to make immersive content, Videos are displayed full screen, Has channels for individual creators, Allows live streaming, Has explore page to discover new videos and creators, and it shines with pros like Longer videos allow more in-depth content, Vertical format optimized for mobile, Expands capabilities beyond standard Instagram feed, Gives creators more creative flexibility, Built-in audience from Instagram users.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Snapchat

Snapchat

Snapchat is a popular social media app that allows users to send photo and video messages that disappear after being viewed. It's known for its fun filters and editing tools. Users can post stories that last 24 hours. Snapchat appeals to younger demographics with its playful features.

Categories:
messaging ephemeral-messaging stories filters social-media

Snapchat Features

  1. Sending photo and video messages (Snaps) that disappear after being viewed
  2. Stories that allow sharing photos/videos that last 24 hours
  3. Lenses and filters for editing photos and videos
  4. Chat feature for messaging friends
  5. Discover section for viewing curated content from brands and publishers
  6. Snap Map to see where friends are located
  7. Memories for saving some Snaps and Stories

Pricing

  • Freemium

Pros

Ephemeral nature of Snaps creates a fun, low-pressure way to share photos

Creative tools like lenses/filters make creating visual content easy and engaging

Stories allow sharing your day without things lingering permanently

Very popular among younger demographics for casual sharing

Cons

Disappearing messages can enable irresponsible sharing

Harder to save important memories long-term

Addictive nature promotes constant photo/video sharing

Not as professional as other social media platforms

Security and privacy concerns around app permissions


IGTV

IGTV

IGTV is a standalone video application by Instagram that allows users to upload long-form vertical videos up to 60 minutes in length. It provides creators a platform to develop more immersive content beyond the standard Instagram feed.

Categories:
video longform vertical instagram content-creation

IGTV Features

  1. Allows uploading long-form vertical videos up to 60 minutes
  2. Provides platform for creators to make immersive content
  3. Videos are displayed full screen
  4. Has channels for individual creators
  5. Allows live streaming
  6. Has explore page to discover new videos and creators

Pricing

  • Free

Pros

Longer videos allow more in-depth content

Vertical format optimized for mobile

Expands capabilities beyond standard Instagram feed

Gives creators more creative flexibility

Built-in audience from Instagram users

Cons

Must hold phone vertically which can be tiring

No landscape video support

Smaller audience than YouTube or Facebook

Additional time investment for creators to produce content

More ads compared to standard Instagram