IGTV

IGTV: Standalone Video App for Long-Form Vertical Videos

Upload up to 60-minute videos, create immersive content, and reach new heights with IGTV, a powerful video application by Instagram.

What is IGTV?

IGTV is a video application launched by Instagram in June 2018. It allows users to upload vertical videos up to 60 minutes in length, compared to the 15-second limit on standard Instagram videos.

One of the key features of IGTV is its focus on long-form, vertical video catered towards being viewed on mobile devices. The vertical orientation is intended to match how users naturally hold their phones, allowing them to watch videos hands-free.

IGTV provides creators and influencers a platform to upload more immersive and engaging video content, and develop deeper relationships with their audiences. From tutorials to documentaries and cooking shows, it opens up new creative avenues beyond the photo and short video functionality of the core Instagram app.

For individual users, IGTV allows you to follow your favorite creators, discover new content tailored to your interests, and like, comment on, and share videos you enjoy. You also have the option to upload your own vertical videos up to 10 minutes to share with your followers.

While still in its early stages compared to platforms like YouTube or Facebook Video, IGTV represents Instagram's first step into long-form video. It provides creators an opportunity to reimagine what short films, episodic content, and digital shows can look like on a mobile-native vertical viewing experience.

IGTV Features

Official Links