Totango vs Custify

Struggling to choose between Totango and Custify? Both products offer unique advantages, making it a tough decision.

Totango is a Business & Commerce solution with tags like analytics, customer-retention, customer-lifetime-value.

It boasts features such as Predictive analytics, Customer segmentation, Onboarding workflows, Engagement scoring and pros including Helps increase customer retention, Provides actionable insights into customer behavior, Automates parts of customer success process.

On the other hand, Custify is a Business & Commerce product tagged with survey, nps, customer-feedback, customer-experience.

Its standout features include Send targeted surveys via email, SMS, web forms, Gather customer feedback and NPS scores, Analyze results and uncover insights, Integrate with CRM and support tools, Automate workflows based on feedback, Segment customers and personalize outreach, Track metrics over time with dashboards, Collaborate across teams on feedback, and it shines with pros like Easy to set up and use, Flexible and customizable surveys, Powerful analytics and reporting, Integration with other tools, Automation saves time, Scales to collect large volumes of feedback.

Feature	Totango	Custify
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Totango

Description: Totango is a customer success platform that helps companies maximize customer lifetime value. It provides features like predictive analytics, customer segmentation, onboarding workflows, and engagement scoring to drive customer adoption, retention, and expansion.

Custify

Description: Custify is a customer feedback and NPS software that helps companies collect, analyze, and act on customer feedback to improve products, services, and experiences. It provides an easy way to send surveys, gather responses, identify unhappy customers, and uncover opportunities.

Key Features Comparison

Totango Features

• Predictive analytics
• Customer segmentation
• Onboarding workflows
• Engagement scoring

Custify Features

• Send targeted surveys via email, SMS, web forms
• Gather customer feedback and NPS scores
• Analyze results and uncover insights
• Integrate with CRM and support tools
• Automate workflows based on feedback
• Segment customers and personalize outreach
• Track metrics over time with dashboards
• Collaborate across teams on feedback

Pros & Cons Analysis

Totango

Pros

• Helps increase customer retention
• Provides actionable insights into customer behavior
• Automates parts of customer success process

Cons

• Can be complex to set up and customize
• Requires integration with other systems
• Limited flexibility compared to building in-house solution

Custify

Pros

• Easy to set up and use
• Flexible and customizable surveys
• Powerful analytics and reporting
• Integration with other tools
• Automation saves time
• Scales to collect large volumes of feedback

Cons

• Can get expensive for large volumes
• Setup requires some learning curve
• Advanced features require higher tier plan
• Email deliverability issues occasionally

Pricing Comparison

Totango

• Subscription-Based

Custify

• Free
• Freemium
• Subscription-Based