ZoomInfo vs CB insights

Struggling to choose between ZoomInfo and CB insights? Both products offer unique advantages, making it a tough decision.

ZoomInfo is a Business & Commerce solution with tags like crm, lead-generation, marketing-automation.

It boasts features such as Contact database of over 200 million business people, Lead enrichment to append missing data to contacts, Email tracking to see who opened/clicked emails, CRM and marketing automation integration, Chrome extension for prospecting on LinkedIn, Company profiles and org charts, Predictive lead scoring, Customizable sales workflows and pros including Massive database of prospects, Great for sales prospecting and outreach, Lead enrichment saves time, Powerful integration options, Easy to use Chrome extension, Helpful company intelligence, Lead scoring to prioritize outreach, Custom workflows to optimize sales process.

On the other hand, CB insights is a Business & Commerce product tagged with data, analytics, insights, trends, decisions.

Its standout features include Competitive intelligence, Funding and acquisition data, News and search alerts, Industry reports and trends, Investor profiles, Private company data, and it shines with pros like Comprehensive data on private companies, Intuitive user interface, Customizable alerts and notifications, Industry and market analysis, Data visualizations and charts.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

ZoomInfo

ZoomInfo

ZoomInfo is a software as a service (SaaS) platform that provides companies with business-to-business data to identify prospects, enable sales and marketing automation, and provide intelligence on customers. It combines powerful data and AI to fuel growth.

Categories:
crm lead-generation marketing-automation

ZoomInfo Features

  1. Contact database of over 200 million business people
  2. Lead enrichment to append missing data to contacts
  3. Email tracking to see who opened/clicked emails
  4. CRM and marketing automation integration
  5. Chrome extension for prospecting on LinkedIn
  6. Company profiles and org charts
  7. Predictive lead scoring
  8. Customizable sales workflows

Pricing

  • Subscription-Based

Pros

Massive database of prospects

Great for sales prospecting and outreach

Lead enrichment saves time

Powerful integration options

Easy to use Chrome extension

Helpful company intelligence

Lead scoring to prioritize outreach

Custom workflows to optimize sales process

Cons

Very expensive compared to competitors

Limited free plan options

Contacts not always up-to-date

Email tracking seen as spammy by some

Slow and clunky interface

Steep learning curve

Chrome extension is hit or miss

Workflows can be complex to build


CB insights

CB insights

CB insights is a market intelligence platform that provides data, analytics, and insights on private and public companies to help understand industry trends and make better business decisions.

Categories:
data analytics insights trends decisions

CB insights Features

  1. Competitive intelligence
  2. Funding and acquisition data
  3. News and search alerts
  4. Industry reports and trends
  5. Investor profiles
  6. Private company data

Pricing

  • Subscription-Based

Pros

Comprehensive data on private companies

Intuitive user interface

Customizable alerts and notifications

Industry and market analysis

Data visualizations and charts

Cons

Expensive for small companies

Limited access to full data in lower tiers

Data not always up to date

Steep learning curve