What is AdMaven?
AdMaven is an ad optimization and automation platform designed to help publishers and advertisers maximize their ad revenue. It provides a suite of ad serving, targeting, analytics, and optimization tools to control the entire ad operations workflow.
Key features of AdMaven include:
- Unified ad serving platform to manage display, video, and mobile ad campaigns
- Granular reporting and analytics covering impressions, clicks, CTR, conversions etc.
- Header bidding automation to maximize yield from programmatic demand
- A/B testing capabilities to optimize ad formats and placements
- Real-time campaign optimization based on delivery pacing and performance data
- Robust ad targeting based on geo, device, audience and contextual data
- Customizable dashboards to monitor campaign KPIs and insights
- Dedicated account management and technical support
AdMaven positions itself as an end-to-end solution for optimizing ad operations. Its automated tools and real-time analytics aim to simplify ad management and improve revenue for publishers and advertisers.