What is Adverity Gmbh?
Adverity is an end-to-end marketing data analytics platform designed specifically to help marketers and advertisers get more value from their data. It specializes in ingesting data from a wide variety of advertising and marketing sources, structuring and enriching that data, and providing dashboards, analytics, and insights to help companies analyze campaign performance, identify trends and opportunities, improve targeting, and optimize ad spending for better ROI.
Key capabilities and benefits of Adverity include:
- Data ingestion from a variety of sources including Google Analytics, Facebook, Adwords, Salesforce, etc.
- Flexible transformation of raw marketing data into analysis-ready structures
- Advanced modeling, predictive analytics, segmentation, forecasting, and budget optimization
- Visually rich dashboards for both high-level insights and detailed analysis
- Workflow automation for recurring analytics and reporting
- Single integrated platform for managing the entire marketing data analytics workflow
Adverity is designed for use by marketing teams, analysts, data scientists, and decision makers who want to get the most value out of their advertising and customer data to drive better marketing results and ROAS.