Data analytics platform designed for marketing and advertising data, providing dashboards, analytics, and insights to measure campaign performance and optimize spending.
Adverity is an end-to-end marketing data analytics platform designed specifically to help marketers and advertisers get more value from their data. It specializes in ingesting data from a wide variety of advertising and marketing sources, structuring and enriching that data, and providing dashboards, analytics, and insights to help companies analyze campaign performance, identify trends and opportunities, improve targeting, and optimize ad spending for better ROI.
Key capabilities and benefits of Adverity include:
Adverity is designed for use by marketing teams, analysts, data scientists, and decision makers who want to get the most value out of their advertising and customer data to drive better marketing results and ROAS.