What is Albacross?
Albacross is a data management platform designed to help companies collect and leverage Zero-Party Data to deliver personalized omnichannel customer experiences. The platform enables brands to build comprehensive data profiles around each individual customer, with their explicit permission.
Key features and capabilities of Albacross include:
- First-party data collection tools to gather zero and first-party data across web, mobile apps, email, and more.
- Identity resolution to stitch together data on customers across channels and touchpoints.
- Segmentation tools to divide customers into groups based on behaviors, preferences and attributes.
- Activation connectors to distribute customer data and segments across platforms like marketing automation, personalization engines, CRM, and more.
- Consent management and preference centers to manage customer data collection permissions.
- Data clean rooms for privacy-compliant data sharing across companies.
- Integrations with major cloud platforms like Salesforce, Adobe, and more.
Albacross focuses heavily on enabling ethical, transparent and permission-based data collection. It is GDPR, CCPA and other major privacy regulation compliant. The platform provides visibility into what data is collected and how it is used to build trust and consensual relationships with customers.