What is Cirtru?
Cirtru is a SaaS customer success platform used by companies to increase customer retention and reduce churn. It integrates with data sources like your CRM, billing system, online usage data, and more to provide a holistic view of your customers.
Key features of Cirtru include:
- Customer health scores - Cirtru analyzes multiple data signals and applies machine learning to calculate a dynamic health score for each customer that predicts churn risk.
- Smart segments - Automatically group customers based on attributes like health score, customer lifecycle stage, product usage, spend potential, and more.
- Churn predictions - Identify at-risk customers and receive recommendations for targeted retention campaigns to win them back.
- Growth opportunities - Locate expansion opportunities within your customer base based on product adoption, new releases, purchase trends, etc.
- Renewal projections - Predict the likelihood customers will renew subscriptions based on engagement metrics.
- Notifications and tasks - Alerts to address customer issues and prompts to take actions that strengthen relationships.
- Custom CRM fields and reports - Cirtru enhances your CRM with extra context and intelligence.
By providing customer success and support teams with actionable insights and recommended tasks, Cirtru enables a proactive approach to customer success – increasing retention, reducing churn, boosting expansion revenue, and strengthening customer relationships over time.