Click fraud prevention software helps detect and prevent fraudulent clicks on online ads. It uses algorithms, IP analysis, and other methods to identify non-human traffic and invalid clicks from bots, malware, competitors, etc. This protects advertisers from overpaying for fake clicks.
Click fraud prevention software is used to detect and prevent fraudulent clicks on pay-per-click (PPC) online advertisements. PPC advertisers can end up wasting a lot of money if clicks on their ads are coming from bots, competitors, or other non-genuine sources.
This type of software employs various techniques to identify click fraud before advertisers get charged. Some of the key features include:
By combining predictive analytics, rules, and data integration, click fraud prevention maximizes campaign performance by filtering out invalid clicks. This saves money for advertisers while ensuring ads are shown to real humans. The software delivers metrics and reporting to quantify prevented fraud.
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