Convolio

Convolio

Convolio is a cloud-based customer data platform (CDP) that collects customer data from multiple sources, unifies it into individual customer profiles, and makes the data accessible for customer engagement and analysis.
data-collection customer-profiles engagement analysis

Convolio: Cloud-Based CDP Solution

Convolio is a cloud-based customer data platform (CDP) that collects customer data from multiple sources, unifies it into individual customer profiles, and makes the data accessible for customer engagement and analysis.

What is Convolio?

Convolio is a cloud-based customer data platform (CDP) designed to help companies unify customer data from disparate sources to get a 360-degree view of their customers. Here are some key things to know about Convolio:

- It ingests customer data from multiple channels like your website, mobile apps, CRM, email, social media, and more. This data is then unified into individual customer profiles that include behavioral, transactional, and descriptive data.

- Machine learning algorithms enrich the profiles by deriving insights like customer lifetime value, likelihood to churn, interests and preferences. This allows you to segment and target customers better.

- The unified profiles and insights are made available to your marketing, sales and service teams through APIs and out-of-the-box integrations. This powers hyperpersonalized customer experiences across channels.

- It has features like audience segmentation, predictive analytics, campaign management and optimization, customer journey mapping and more to improve customer engagement.

- Convolio is used by medium to large B2C and B2B companies across industries like retail, financial services, technology, telecom etc.

- It's a SaaS platform focused on ease of use and faster time-to-value. The pricing model is subscription-based depending on number of customer profiles and features used.

Convolio Features

Features

  1. Unified customer profiles
  2. Data collection from multiple sources
  3. Customer segmentation
  4. Predictive analytics
  5. Personalization
  6. Customer journey mapping

Pricing

  • Subscription-Based

Pros

Consolidates data into single customer view

Integrates with many data sources

Powerful segmentation and analytics

Easy to use visual interface

Helps optimize marketing campaigns

Cons

Can be expensive for smaller businesses

Requires expertise to configure properly

Integration with some data sources requires custom work

Limited flexibility compared to open source CDPs


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