Crimson Hexagon

Crimson Hexagon

Crimson Hexagon is a social media analytics platform that enables brands, agencies, and publishers to analyze social data from sources like Facebook, Twitter, and Instagram. It provides insights into audience interests, opinions, and sentiment through AI and machine learning.
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social-media analytics ai machine-learning sentiment-analysis audience-insights

Crimson Hexagon: Social Media Analytics Platform

Crimson Hexagon helps brands analyze social data from Facebook, Twitter, Instagram & more, providing AI-driven insights into audience interests, opinions & sentiment.

What is Crimson Hexagon?

Crimson Hexagon is a leading social media analytics platform used by brands, agencies, and publishers to analyze consumer insights and guide marketing strategy. The software leverages artificial intelligence and machine learning to process and derive insights from massive volumes of unstructured social data from platforms including Twitter, Facebook, Instagram, forums, blogs, and more.

Key capabilities of Crimson Hexagon include:

  • Social listening - Monitor conversations happening around brands, products, competitors, or industry trends in real-time across social networks and forums.
  • Consumer research - Understand interests, needs and sentiment of target buyer personas by analyzing their social content and interactions.
  • Campaign analysis - Track engagement, reach, sentiment for marketing campaigns and benchmark against competitors.
  • Influencer analysis - Identify key influencers driving conversations in niche topic areas or related to brands and leverage them for outreach.
  • Image analysis - Visual listening technology detects logos, products, scenes and attributes in images to provide visual analytics.
  • Custom reporting - Create and schedule custom reports with data visualizations tailored to stakeholders across the organizations.

With its comprehensive platform spanning social listening, analytics, research, compliance and competitive intelligence, Crimson Hexagon serves a wide range of use cases for both small and large enterprises across all industries.

Crimson Hexagon Features

Features

  1. Social media analytics
  2. Text analysis
  3. Image analysis
  4. Video analysis
  5. Audience analysis
  6. Sentiment analysis
  7. Competitive benchmarking
  8. Campaign analysis
  9. Influencer identification

Pricing

  • Subscription-Based
  • Custom Pricing

Pros

Powerful AI and machine learning algorithms

Analyzes wide range of social media platforms

Provides actionable insights

User-friendly interface

Good customer support

Cons

Expensive for small businesses

Data analysis can be slow

Limited customization options

Steep learning curve


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