Direct mail software helps businesses design, print, and mail marketing materials to targeted customers and prospects. Key features include mail list management, template design and customization, postal automation and integration.
Direct mail software provides tools to easily create, print, and distribute personalized direct mail campaigns.
Key features of direct mail software include:
- Customer database and mail list management - Upload contacts, segment lists based on criteria, eliminate duplicate records, etc.
- Template design and customization - Build templates from scratch or customize pre-designed templates with text and images.
- Personalization - Merge variable customer data into documents and mail pieces to create personalized, relevant messages.
- Postal automation and integration - Generate postal compliant documents, get discounted postal rates, and seamlessly connect with mail service providers to simplify mailing logistics.
Direct mail software makes it easy for businesses to produce professional, customized print marketing materials in-house and manage the end-to-end direct mailing process. This allows for more targeted, cost-efficient mail campaigns.
Here are some alternatives to Direct Mail:
Suggest an alternative ❐