Elevar: Customer Data Platform
Unify customer data from various sources to build a single customer view, create unified profiles, segment audiences, and activate data across marketing and advertising channels.
What is Elevar?
Elevar is a customer data platform (CDP) designed to help companies create unified customer profiles from data across various sources and touchpoints. It consolidates data from sources like CRM systems, website analytics, offline data, and more to build a single source of truth about customers.
Key capabilities and benefits of Elevar include:
- Unified Customer Profiles - Stitch together data from disparate sources to create a comprehensive profile for each customer with insights into their preferences, behaviors, and more.
- Audience Segmentation - Use data-driven insights about customers to divide them into specific segments and target them accordingly.
- Activation & Orchestration - Activate segmented audiences across marketing channels like email, paid ads, site personalization tools and more to deliver coordinated, omnichannel campaigns.
- Privacy & Governance - Leverage data responsibly with consent management, data anonymization, and access control capabilities.
- Agile Analytics - Ask questions of your customer data through an intuitive UI to quickly gain insights without relying on a data scientist.
- Prebuilt Integrations - Connect seamlessly to popular marketing, sales and service systems with pre-built integrations to eliminate engineering overhead.
Elevar aims to be an agile customer data platform that non-technical marketing users can leverage to increase conversion rates, retention and lifetime value through unified profiles and integrated cross-channel activation.