What is ExitIntent?
ExitIntent is a software that helps websites reduce bounce rates and convert more visitors into customers or email subscribers. It works by detecting when a visitor is about to leave a website and triggering a popup offer or newsletter signup form to capture their attention before they exit.
The software uses intelligent mouse tracking technology to identify user behavior that indicates the visitor is about to leave, known as 'exit intent'. For example, it can detect when the mouse moves in the direction of the browser's close button or tab. It also recognizes other signs like scrolling depth, time on page, and page inactivity.
Once exit intent is detected, ExitIntent tools will immediately display a targeted popup tailored to that visitor. This popup can contain special discount offers, relevant content recommendations, or simply a newsletter signup form to collect the visitor's email address. The goal is to provide something enticing enough to capture their interest, generate a conversion, or bring them to another page on the site.
Key benefits of ExitIntent tools are higher conversion rates from existing traffic, lower bounce rates, and larger email lists of potential future customers. It helps websites reduce abandoned visitors and target offers to those most likely to convert. With customizable targeting options, the popups can be optimized over time to improve performance.