A Facebook research app that pays users for providing feedback, redeemable for gift cards
Facebook Viewpoints is a market research app created by Facebook to gather user insights and feedback to improve their products and services. It is available on iOS and Android.
Users can sign up with their Facebook account and earn points by completing various activities within the app, such as surveys, diaries, polls, and more. The more active you are, the more points you earn.
Once enough points are accumulated, users can redeem them for various gift cards to popular retailers like Amazon, Starbucks, Sephora and more. The rewards start at around $5 and go up to $20 or so, depending on how many points you have.
Everything within the Viewpoints app remains confidential and users' identities are kept anonymous when their feedback is analyzed. The app provides a simple way for people to share their opinions safely and get rewarded for it at the same time.
Since Viewpoints comes directly from Facebook, it provides the company with first-party data straight from users to help improve Facebook products like Instagram, WhatsApp, Oculus, Portal and more. The feedback can give insights into new features people would like to see or changes to existing ones.
Overall, Facebook Viewpoints offers an easy way for people to earn gift cards just for providing their opinions. And Facebook gets real user feedback to help evolve its family of apps over time.
Here are some alternatives to Facebook Viewpoints:
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