What is GatherContent?
GatherContent is a cloud-based content collaboration and workflow management platform designed for marketing, creative, and product teams. It aims to streamline the process of creating, organizing, reviewing, approving, and publishing content.
Key features of GatherContent include:
- Customizable templates and fields to structure your content
- Collaborative review and annotation tools
- Version control and edit histories
- Approval workflows with customizable user permissions
- Integrations with CMSs, marketing platforms, and design tools
- Reporting and analytics tracking content workflow metrics
GatherContent enables dispersed teams to produce content more efficiently by establishing a centralized workflow around strategy, creation, collaboration, approvals, and publishing. This eliminates silos, reduces bottlenecks, and improves transparency across the content lifecycle.
It is well-suited for marketing teams, agencies, product teams, and any group that regularly ideates, produces, and publishes content. GatherContent aims to solve many common content workflow challenges to help teams create better content, faster.