Google Analytics Content Experiments

Google Analytics Content Experiments

A free tool to A/B test changes to webpages, set up experiments, create variations, run tests, and analyze results for optimal performance

What is Google Analytics Content Experiments?

Google Analytics Content Experiments is a free A/B and multivariate testing tool included with Google Analytics. It allows you to test changes to webpages and content to see which variation drives more conversions or other goals you set.

With Content Experiments, you can create an experiment, define the original and variation pages, specify the percentage of traffic to show each variation to, run the experiment, and view reports on how the variations performed. You can test changes to text, images, buttons, form fields, and more.

The tool lets you understand how changes impact key metrics like clickthrough rates, time on page, bounce rates and more. This helps you determine which variation of your page performs better so you can launch the high-performing variation to all users.

Overall, Google Analytics Content Experiments provides an easy way to A/B test webpages without needing additional tools or coding. It's built into Google Analytics making it accessible for understanding how small tweaks can optimize webpages.

Google Analytics Content Experiments Features

Official Links